Tag Archive for: LinkedIn prospecting

How to Build an Effective B2B Lead Generation Campaign on LinkedIn with Josh Turner

linkedin lead generation with Josh Turner

When the company Josh Turner worked for went under, he decided to start his own company. He used LinkedIn to get clients, and then his clients noticed the results he was getting on LinkedIn, and started asking if he would manage their LinkedIn campaigns as well. And so LinkedSelling was born.

I’ve seen a lot of people use LinkedIn poorly, and not nearly as many use it as an effective prospecting system to grow their business. Josh decidedly falls in the latter group.

In this episode, Josh shares how he helps clients with their LinkedIn strategies. He shares a specific strategy for lead generation on LinkedIn via a case study where he helped his clients position themselves as industry experts and provide a steady flow of leads to their sales team.

Listen now and you’ll hear Josh and I talk about:

  • (01:00)  Introductions
  • (03:15)  What did you do for your last job and how did LinkedIn play a role in that?
  • (05:00)  How did you use LinkedIn to get your first few clients?
  • (06:30)  What goals do your clients have?
  • (07:00)  How should I use LinkedIn to attract clients?
  • (13:00)  Why and how do I launch my own group?
  • (17:00)  What kind of companies should do this?
  • (18:16)  How do you track all the activity in the group?
  • (20:30)  What are the biggest mistakes you see people make?
  • (22:15)  Is sharing your client’s content in other groups worthwhile?
  • (25:00)  What do you suggest your group owners do with the one email they send per week?
  • (27:00)  How much time does one need to invest each day?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/17

About Josh Turner

Josh Turner has had a laser focus on LinkedIn for the past few years; he’s created a whole business out of it.

Josh calls himself a “B2B Marketing Expert Specializing In LinkedIn,” and as the founder of Linked University, which offers webinars and trainings to get the most out of LinkedIn, and LinkedSelling, which has done work with LinkedIn marketing campaigns since 2010, it’s a well-deserved title.

How to Use LinkedIn to Make Meaningful Connections

How to Use LinkedIn to Make Meaningful Connections with Qualified Prospects

How to Use LinkedIn to Make Meaningful Connections

Are you looking for a systematic way for your sales team to generate qualified leads using social media? If so, you are not alone.

Earlier today, I had the pleasure of receiving an email from a guy named Doug, who’d read one of the most popular articles I’ve ever written.

Here’s what Doug wrote to me:

Hi Trent, and thank you for accepting my invitation.

How can you help? OMG, do you have a comfortable chair?

It may be best in a phone call. In brief, we are not on the same page (people at my own company) when it comes to social media.

When we push too many emails to the sales force and determine few even open the information, our solution is to send the information next day air because the emails are not being read. My bet is soon they will not open the next day air letters so we will change to carrier pigeons. Um, what about sending more valuable content? Nah, that can’t be it.

Our social media content does not get enough views so now they want to change the time of day to a optimal time. Argh! How about we send valuable content?

Your article was like a breath of fresh air, validation for what I have been saying.

I need to see how I can incorporate you, or your company, into a presentation.

I need to be upfront. At this time, the company is committed to another, outsourced social media company. In my opinion, our efforts have not been very social.

Call me when it works for you Trent.

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