What would happen if you were a novice in the kitchen but this year it’s your turn to cook Thanksgiving dinner? When you find out you’re in charge of the turkey, panic sets in. You’ve decided to break out your grill and try something new, but how do you grill a Thanksgiving turkey?
Chances are, if you’re like many Americans, you find the answer with a Google search.
You type in “how to grill a turkey” and up pops a helpful video. Your Thanksgiving is saved!
Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate. He has helped them achieve phenomenal results.
In the interview, we unpack the tactics that went into Dan’s results.
How did they get started? How did they get buy-in from the executive team? What did he do to experiment and deliver concrete results to sway the naysayers? How is SEO and video playing a role in their strategy? What lead generating ideas did he bring to HCSS?
We finish the conversation on how he provides concrete ROI data with analytics.
Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team.
In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination of both inbound and outbound marketing. We dive into Seismic’s:
- Inbound marketing strategy
- How they define their buyer personas
- How they use LinkedIn to develop their buyer personas
- Some of the big challenges they encountered early on
- How much they spend each year on inbound marketing
- How they create and promote their content
- How they use LinkedIn groups
- Some of the assets in the top and middle of their funnel
- Inbound marketing timeframes – what is a realistic expectation for how long it will take to achieve meaningful results?
- The outbound marketing process run by their BDR’s
- How they find email addresses and what they say in the emails they send
This interview is full of demand generation content you are going to love!
Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business. Over the last 4 years he has taken his business from a regional player to a national leader using inbound marketing and the HubSpot tool.
In this interview, Tom shares at length what they did to grow their blog from 3,000 visitors per month – 2000 of which was from paid traffic – to over 70,000 visitors per month, with almost no paid traffic.
There are two key points in this interview:
- How to get your buyer personas correct.
- How to map out a content strategy that pays very close attention to the needs, wants, and fears of your buyer personas.
Julian Stubbs is a brand strategist, writer, and presenter who has developed brand strategies and identities for a wide range of organisations and places – from Hollywood movie company Technicolor, to the Nobel Peace Prize Concert, to the Swedish city of Stockholm.
Julian was formerly owner and CEO of Dowell//Stubbs Brand Communications, but sold the company to GyroHSR Group in June 2007, where he took on the role of Global Head of Branding. He resigned from GyroHSR in June 2010 to found UP THERE, EVERYWHERE with his long time business partner, American Eric Dowell. As Julian’s wife is also American, he thinks God, if he is UP there somewhere, is possibly trying to tell him something, and one day he will possibly have to move stateside to live and see what all the fuss is about.
Listen to the Audio
Our Chat Today
- How did you come up with the name?
- How much revenue are you doing?
- How did you start your company?
- How did you get your first few clients?
- What types of leads are you getting?
- What types of lead magnets are you using?
- What types of customers do you work with?
- Do your referrals play a role?
- What do you mean by “you don’t pitch”?
- How are you attracting your team members?
- Why do your clients care about your global model?
- Do you use offers of any kind?
- What types of tools are you using for communication?
- How do you manage finance and admin?
In today’s show you’ll hear lessons learned from the owners of two Hubspot certified marketing agencies:
- Paul Roetzer from PR 20/20
- Trent Dyrsmid from Groove Digital Marketing
Paul and Trent share their thoughts on:
- How to provide the right reporting to executive level management.
- Setting realistic expectations within your team.
- How to properly develop content and a content strategy that moves prospects through your funnel.
Whether you are an agency owner or a person considering inbound marketing for your company, you will learn some important lessons.
Our guest today is Dan Moyle. Dan is in charge of marketing over at AmeriFirst Mortgage. Dan knows how to succeed with inbound marketing in a ‘boring’ industry.
If you are in an industry that many would consider ‘boring’, and you’re not sure how you could possibly come up with enough to write about, this interview is for you. Dan shares the strategy he’s used at AmeriFirst to produce a lot of content that has produced fantastic results.
In this interview we’ll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K.
We talk at length about the incredible results Block Imaging achieved through inbound marketing. When you hear the results, you will be stunned at how much of an impact inbound marketing has had on their business.
Krista will also explain to us how they got started, some of their mistakes, how to create an effective inbound marketing campaign, and the major pivot that had a dramatic impact on their results. If you are looking for a proven success story from a company that sells relatively technical products in a “boring” industry then get ready to take notes. Don’t miss the golden nuggets on:
- How to be helpful instead of ‘us’ focused.
- How to create content from customer questions.
- Why getting buy in is critical.
- How content breaks down barriers between departments.
Who is Trent Dyrsmid?
Trent Dyrsmid is a serial entrepreneur, husband, and father. In addition to hosting the Bright Ideas podcast, he is the Founder of Flowster.app; a business process management application that provides customers with proven playbooks for increasing productivity. In 2019, his eCommerce business ranked 254th on the 2019 Inc 5000 of America’s Fastest Growing Private Companies. Full bio here