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Digital Marketing Strategy: How to Recruit Employees for Your Agency with Glenn Towle

Is your business at the point where it needs more staff to grow?

Are you wondering how to attract just the right person to your team?

Have you got a strategy in place that ensure that your employees will feel as though they have a purpose (in your firm as well as in their careers)?

Attracting talent is key to growing a marketing agency. Without the right people on your team, the chances that your firm will ever achieve greatness are slim, indeed.

In this episode of the Bright Ideas podcast, I’m joined by veteran agency principal Glenn Towle of Merrick Towle Communications. In addition to being a 23 year veteran of his industry, Glenn is the founder of Momentum Agency Management Advisors and is also a contributing author to the brand new book, Secrets of Ad Agency Owners, Our Best Marketing Advice.

In this interview, you are going to hear Glenn and I discuss:

  • the top two struggles for which most agency owners seek help
  • how to recruit employees
  • how to ensure a cultural fit when interviewing prospective employees
  • how Glenn is using social media to attract talent and customers
  • how to develop your staff and give them a feeling of purpose in their role and in their career
  • how to handle the business management portion of your company, even if your passion is the creative side

More About This Episode

how to recruit employeesThe Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Glenn Towle

glenntowlesA good deal of Glenn’s career has been leading the growth of the integrated marketing communications firm Merrick Towle Communications from a staff of 15 to over 80.

As COO, Glenn is a member of the direct senior management team, providing consultative oversight of all departments. He develops and implements agency-wide systems including personnel recruiting and development, workflow and company self-promotion. He also created, expanded, and adjusted systems to accommodate staff growth from 15 to over 80, and back down to 35. He led the adoption of an open book management system including company-wide performance reporting.