Want to get your customers more involved in your business? Turn your most loyal brand ambassadors into content producers.

User generated content is any media that a customer (the user of your product) creates for you.

GoPro is perhaps the leader for user generated content with over 6,000 videos made with the cameras getting uploaded to YouTube daily. Look at a few examples of the user-generated content GoPro receives each day, and you’ll see impressive footage of kayaking in drainage ditches, flips over canyons, and jumping off tall buildings.

Although your product might not inspire daredevil videos, there are ways to get your customers creating content for your brand. But why should you invest time encouraging this type of content?

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