Inbound Marketing Strategy: How Seismic Software is Using Content to Land Enterprise Clients


Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team.

In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination of both inbound and outbound marketing. We dive into Seismic’s:

  • Inbound marketing strategy
  • How they define their buyer personas
  • How they use LinkedIn to develop their buyer personas
  • Some of the big challenges they encountered early on
  • How much they spend each year on inbound marketing
  • How they create and promote their content
  • How they use LinkedIn groups
  • Some of the assets in the top and middle of their funnel
  • Inbound marketing timeframes – what is a realistic expectation for how long it will take to achieve meaningful results?
  • The outbound marketing process run by their BDR’s
  • How they find email addresses and what they say in the emails they send

This interview is full of demand generation content you are going to love!

B2B Demand Generation Tactics and Hacks with Damian Thompson

Damian Thompson is the founder and chief revenue officer of Demand Genesis, who’s mission is to help 100 service & software firms build the company of their dreams while we build ours. We help companies gain new customers faster, retain existing subscribers longer, and obtain market leadership through Sales & Marketing Automation, Authority Content Creation, and Outbound Lead Generation.

Listen to the Audio

Our Chat Today

  • What services did you offer when you launched?
  • What was your target market?
  • What went wrong with this?
  • How did you make customers stick longer?
  • How has sales been changed by the internet?
  • How do you find your Business Development Reps?
  • How much do you pay a BDR?
  • What does the BDR do to generate leads?
  • What tools are you using to send emails to prospects?
  • How does voicemail play a role?
  • What tools do you use for phone calls?
  • When a conversation does actually happen, who initiates it?

Additional Resources Mentioned