Welcome to my scratchpad for the week of May 11, 2015.
Here’s what you’ll find this week:
- Is Not Using a Social Media Management Platform Killing Your Social Engagement?
- Advertising Insights: Video Influence, Mobile Video, and Mother’s Day
- 7 Ways to Improve Your Social Media Engagement
Is Not Using a Social Media Management Platform Killing Your Social Engagement?
Dear Brand X,
I’m breaking up with you.
Why, you ask? Simple.
You talk at me. You don’t talk to me.
Heck, you don’t even listen when I talk to you.
Over the last few months you have shown me (by ignoring me) that you really don’t understand me, much less care about what I want.
Don’t call me any more. It’s over. Good bye.
You Need to Listen
Today we live in a hyper connected, hyper competitive world, where earning my attention is among the hardest things you’ll ever do. I am your customer and I have choices. LOTS of them.
If you do manage to get my attention for a minute, you have only one chance to keep it. Blow it, and, with just a few clicks, I will spend my money somewhere else.
Advertising Insights: Video Influence, Mobile Video, and Mother’s Day
This chart from the Video Commerce Benchmarks Report by Invodo highlights the influence that video has on purchase decisions. Online shoppers who view a video on a web page are 1.6 times likely to purchase on average than shoppers who did not see a video.
Video is an effective media format that can attract a consumers attention on a website to drive sales, so try using video in your social advertising efforts to bring users to your eCommerce site.
7 Ways to Improve Your Social Media Engagement
Do your fans interact with you on social media?
Want to spark more engagement?
While it’s relatively easy to get people to like and share posts, it takes creativity to drive comments and dialog.
Here are seven ways to get your audience to talk to you on social media.
Want to learn more about how the Salesforce Marketing Cloud can help you to improve create omni-channel 1:1 customer journeys? To schedule a call with me, please click the button below.