How a Merger Created $2.5 Million in Equity
In 2001, fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US. They currently have the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.
With such success, in late 2009 Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence. Marcus has been featured in multiple industry publications, including the New York Times, where he was referred to as a “web marketing guru.”
Today, when Sheridan isn’t giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.
Listen to the Audio
Life After Selling
In this episode, Marcus and I talk about how he merged River Pools with a much larger pool manufacturer and how, during the merger, he was able to get his digital assets valued just as high as their real estate, plant, and equipment. We also talk about why he started the Sales Lion and how doing so has helped him become even more successful.
Interview Links
If you liked this episode, you might also enjoy: David Fox on Life & Lessons Learned After a $20M Exit
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