Over the last few weeks, I have invested the bulk of my time into Flowster’s new outbound marketing engine so that we can easily generate more demos.
Last week, I actually published a thread on Twitter to share what has worked really well so far, what hasn’t worked as well, and what we are doing to improve.
The part that is working really well is the tech stack that I built. Look for the blog post that describes this in detail, as that will be published any day now. The hold up is that my poor wife, who works as my editor, has too much work on her plate and I keep adding to the pile. (Sorry honey!)
The part that needed improvement was the targeting and the messaging (duh).
To tighten up the targeting, I’ve enlisted the help of a guy named Noah Green from London. I’ve been super impressed with that Noah has done and look forward to seeing results soon.
The other part that needed to be improved was our messaging, and to help me with that, I have collaborated with Stefan Smulders, the founder of Expandi, the safest tool on the planet to automate your prospecting on LinkedIn.
After reading that Stefan grew Expandi from zero to $4M in ARR in just 14 months, I knew that he was a guy I could learn from!
As I’ve written elsewhere, I’ve been super diligent about documenting absolutely everything that we are doing and we are going to make this freely available to all Flowster customers who are on our Enterprise plan.
If you aren’t on that plan yet, fear not. We have some specials that will be made available once the Outbound Marketing Playbook is ready.