Let’s go over some of the basics.
This one doesn’t need much of an explanation. It’s the name of the product/product listing, so it should quickly and clearly convey to shoppers what it is.
When you create a product listing, it’s critical that you do thorough keyword research so that you can include the top keywords people are most likely to use to find your product. Just your brand name is not enough.
2. Bullet Points
As of right now, you can add up to five bullet points to your product listing, highlighting some of its key features. While you do have up to 500 characters (although it varies by category), Seller Central suggests keeping it short but descriptive.
The best practice approach with bullet points is to describe the main features and benefits of the product.
3. Buy Box
When Frank Sinatra sang, “I think of you day and night, night and day,” he was probably talking about the Amazon buy box. This is it. This is where all the magic happens.
The buy box carries important information like the current price of the product, whether or not it’s Prime eligible, who is selling and fulfilling it, and the buttons for shoppers to add it to their cart or buy it.
Only one seller can have the buy box at a time, which means if it isn’t you, you aren’t selling much of anything.
As you continue learning how to sell on Amazon, don’t be surprised when you come to eat, think, sleep, and live all things buy box. You’ll be obsessed with how to win it and how to hang on to it.
4. Reviews and Ratings
If you hover over the stars, you’ll see the exact rating the product currently has. Next to that is how many customer reviews it has. You can click this and it’ll take you lower on the page to read them.
Note that these reviews and ratings reflect the product — not the seller. (That would be seller feedback.)
If you’re selling a product that doesn’t already have a large number of reviews, you’ll want to collect the maximum number of product reviews possible. It’s critical that you put an email follow-up system in place and set it to send out a message after a sufficient number of days have gone by. In the message, you should ask how the customer’s experience with the product has been and if they would like to come and leave a review.