This is Part 5, the finale of my 5-Part Series on Increasing Your Twitter Promotion.
Twitter is my website’s number 1 source of social traffic and an integral part of my digital marketing strategy. It’s well worth the time to watch this brief video series to make sure you’re optimizing this powerful social platform.
Take a quick listen to this episode where I discuss:
- How To Get Influencer to Promote Your Brand
- Tactics to Get Influencers Attention
- Importance of Using Influencers
I hope this gives you more ideas on how to effectively use Twitter.
This is the final post in this series that gives you easy to use tips to continue to grow your referrals from Twitter. You can check out the other episodes in the additional resources section. You can also Subscribe now so you won’t miss out on my upcoming shows featuring more strategies and industry experts.
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
Hey there Bright Idea hunters!
Welcome back to episode number 113 of the BrightIdeas podcast. I’m your host Trent Dyrsmid and this is the podcast where we help entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their business, and I have yet to meet an entrepreneur that doesn’t want to do that. So if you’re an entrepreneur looking for proven tactics and strategies to help you increase traffic, increase conversions and profits, well my friends, I’m happy to say that you are in the right place.
In today’s episode we are going to dive into part 5 of my 5-part series on 5 ways to increase twitter promotion. So, why is that such a big deal? Why is twitter promotion such a big deal?
Well as I mentioned in previous episodes, the one thing that is so wonderful about twitter is that it is a very frictionless social media platform. It’s dead easy to use. If you are following the strategies that I have been explaining in the prior episodes, you have learned how to create pre populated tweets and you’ve learned how to create widgets that show real time social proof.
All of this stuff works because if you do this right people, we don’t have to type anything, we don’t have to think. All I have to do is click the mouse once or twice. So that’s pretty frictionless.
So, when there is a lot of people just taking an action that is almost effortless for them to take, get enough of them doing it and as you might imagine the aggregate value of that can be quite significant to increase the buzz for your product or your event or whatever it is that you are trying to draw attention to. If you’re in business, which we all are more than likely, that is going to increase your profits.
In this episode, we are going to talk about how to do a pre crafted tweet so that you can get influencers to help you to spread the word and there’s a process that you need to follow. To do this right, you don’t want to just call him up and ask him because that’s probably not going to work.
Before we get into that I got 2 announcements. If this is your very first episode of the BrightIdeas podcast, welcome!
If your listening to this on a mobile device right now, text the word podcast to the number 96000 and you’re going to see some real cool marketing automation trickery which I talk a lot about here on my blog, plus gives you an easy way to opt-in and make sure that you never miss a future episode.
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Announcement number 2. If you are in B2B sales, something that I have spent all my prior life for a 15 years’ worth of B2B sales sold millions of millions and millions of dollars’ worth of stuff. The key, or one of the keys, is being able to get your foot on the door. That’s a huge problem for a lot of people. Once they are in the door they can ask right questions and get the business done but get in the door, man that can be such huge challenge. If that is a challenge for you, I have a course that will help you to improve significantly the results that you are getting back by 15 years of my experience. It’s called the best buyer formula, you can learn all about it at brightideas.co/bbf.
Okay with that said, let’s get in to it. I want to talk about pre crafted tweets–as I mention before the objective of this is to get important people to share your content for you.
You want to provide them with everything that they need to make it dead easy for them to do. Ideally, you want make it so they can do this and maybe 30 seconds or less. So, the way you want to do this is–I’m going tell you what you need to do but after I tell you how you are going to be able to make this work.
What you needed to do is write the tweets for them, send them off an email, and say, “hey here’s 5 tweets, if you wanted to pick one just cut and paste it” Boom! Send it out!
Great! Right? Well, it is very simple but there are some important things to understand about this simple concept and that’s in the how you do this.
DO NOT email somebody for the first time saying, “hey man I love your stuff can you send another tweet for me?” No, that’s not going to work.
What you need to do first is you need to find out who were the influencers that have the audience that I want and start following them and reading their stuff, share then sign up in their newsletter list to put in your RSS reader. Pay attention to their work; share their content with your tribe for a while first. Make lots of comments on their blog, make sure you do lots of tweets and make sure that their @username is in those tweets where you’re basically say, “man, your stuff really rocks and I’m telling my crowd about it”. They are going to like that. Not only that, they are going to start to know who you are.
I speak from experience because I have a pretty big tribe of people and got a lot of emails but there are certain people whose names… “Owen” …who I’ve come to know over a long period of time simply because they’ve reached out and they become active participant in my community.
Now, the next thing that you can do if you happen to have a podcast and if you don’t–man I encourage you to start one immediately–is reach out and ask to interview.
My first professional network is better than it has ever been in my entire life and it’s not from going to conferences or going to launches or swapping business cards.
It is because of my podcast. It is hands down the most powerful personal networking tool I have ever discovered. Here’s why: when I send a tweet or an email to a stranger that says something to the effect of, “how would like to be on my show” or “I’d like to have you as a featured guest on my show?” The ego — and I have one too, I’m not calling out other people I’m calling out all of us — it simply prevents us from ignoring an email like that in most cases.
Now if I, reaching out to Richard Branson, he’s probably going to ignore me because he is a whale and I’m a fish, but I find reaching out to someone who’s a slightly bigger fish than me more than likely I’m going get a reply.
So once you’ve interviewed them, start to build the relationship. No tricks. Just bee real. I’ve tend to friend people on Facebook and I like to see what’s going on in their life and they like to look what’s going on with my life and we have opportunities to comment. One of the things for people who know me is that I’m going to be a Dad in about another 2 months. Depending on when this episode airs, so at the end of April. So if there are new Dads in the audience, I need some advice man. So feel free to reach out and tell me what I’m in for cause I’ve never been a Dad before.
The point is, you want to be real. You want to connect to these people and then once you’ve done all of that, then you can send them an email with your 4 or 5 pre crafted tweets and because you have a relationship with them and you have goodwill with them. They are going to cooperate with you and the impact that an influencer can have on your stuff can be quite significant. So, it’s very, very, very worthwhile to put the time and effort into doing this.
Another idea by the way on how to make an influence looks good is when you’re blogging and you’re writing about a topic–and this is actually in our checklist of things to do when we write a blog post, and yes we have a checklist for almost everything that we do–is that you find a way to mention other people and make them look good and then of course once that post has gone live you can tweet out to them and say I’ve mentioned you in this post and more than likely they are going to read it and when they do, if they like what they read they’re more than likely they’re probably going tweet out that content if it was a good post. If it is a crap post and you mention them you’re wasting your time, you’re wasting their time but of course you making yourself like an idiot so don’t do that.
There are definitely specifics on how to write a post as matter of fact, I have written a post on how to write a post so if you come to brightideas.co and search around you’ll find it and if you can’t find it, send me an email firstname.lastname@example.org and I will send you a link or a member of my team–say if I can I’m too busy to — have a member of my team reply to you and send you a link directly to that post.
Alright, if you do all this stuff, you’re going to be one step closer to having influential people promote you. To get the show notes for this episode, all you are going to do is go to brightideas.co/113. If you’ve missed the previous four parts of this 5-part series, there’s going to be a link in the show notes or links I should say, to all of the previous episodes. I really encourage you to check this stuff out.
Twitter is my number one social referral source and I still have plenty to learn about twitter and that’s why I’m doing these episodes cause I’m learning new stuff and I’m implementing it on my blog and I’m sharing it with you while I’m doing it so make sure that you go and check those all out.
If you been enjoyed this episode I would love it if you go to brightideas.co/love where you’ll find a pre crafted tweet that you can automatically just click on and send out and I would thank you very much for that. There’s also a way to leave the feedback for the show in the iTunes store. If you feel like doing that I’m going to be one of your biggest fans.
So that’s it for this episode. Thank you so very much for tuning in. I love doing this podcast and I love all the questions and feedback that I get so you as an audience member are someone that I appreciate immensely.
That’s it! I’m going to keep on trucking and will see you in another episode soon.
- 5 Ways to Increase Twitter Promotion: Part 1
- 5 Ways to Increase Twitter Promotion: Part 2
- 5 Ways to Increase Twitter Promotion: Part 3
- 5 Ways to Increase Twitter Promotion: Part 4