In this episode of the podcast, I’m joined by Eric Bandholz, founder of to discuss the how documented processes (SOPs), team building, and culture are all playing a critical role in his company’s rapid growth.

Listen Now and You’ll Discover

  • Why SOPs are critical
  • How SOPs are created at Beardbrand
  • Beardbrand’s step by step recruiting and hiring process
  • How Eric decides what to outsource and what to insource
  • How Beardbrand’s company values affect decision making and hiring
  • How SOPs have made hiring easier and more effective

Today’s Guest

Eric Bandholz is the founder of Beardbrand, a men’s grooming company that sells products for the beard, hair and body. Eric founded the company with a YouTube channel and blog and has bootstrapped the business to 7 figures with the help of his co-founders and team. He currently resides in Austin, TX with his wife, daughter and dog.


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