In this episode I interview Cathy Moran, a bankruptcy attorney. Cathy shares how Content Marketing has helped her attract clients and help them better understand the bankruptcy process before they even speak with her. Her strategy generates more leads who are ready to start working with her without first having to undergo a long consultation.
This speaks to the core of my philosophy on content: make it relevant to your client and help nurture your leads throughout the sales process.This episode definitely helps to validate how and why content marketing is such a powerful tool for your business. Listen now and you’ll hear Cathy and I talk about:
- (02:35) Introductions
- (04:25) Why is Content Marketing for lawyers in bankruptcy so important?
- (07:35) Why is giving information away for free so effective?
- (10:05) When did you get started with Content Marketing?
- (11:15) How did Content Marketing affect the types of clients you attracted?
- (12:35) How should an attorney decide what to write about?
- (16:35) How has content helped you to get more referrals?
- (20:35) How should an attorney get started with Content Marketing?
- (25:05) How can you make a blog post interesting?
- (30:35) How should you make an article interesting?
- (33:55) How do you promote your content?
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Cathy Moran
Cathy Moran opened her own law firm the day after she was admitted to the California bar. She’s practiced bankruptcy law in the Silicon Valley of California for 32 years, representing debtors, creditors, and trustees. She is certified as a specialist in Bankruptcy Law by the Board of Legal Specialization, State Bar of California and has particular interest in the intersection of bankruptcy law and the fields of family law and tax.
Cathy launched Bankruptcy in Brief, found at bankruptcyinbrief.com in 1998, when the web was new. Currently she writes for consumers on bankruptcy issues at bankruptcysoapbox.com and on issues for lawyers new to consumer bankruptcy law at bankruptcymastery.com.
Her latest web project is ConsumerLedger.com, a personal finance site where she shares what she’s learned about law, money, and business with the general public. Cathy serves as the Northern California chair of the National Association of Consumer Bankruptcy Attorneys. She is a frequent speaker at lawyer gatherings on bankruptcy, marketing and content creation. She makes her home on the San Francisco Peninsula, close by her alma mater Stanford University.