Twelve years, 396 episodes. It’s been a long run, but even great things must come to an end. So, with a final show, we’re officially closing the curtain on the Bright Ideas Podcast.
In this episode, Trent Dyrsmid bids farewell to everyone. He shares the reason behind his decision to end the podcast and some insights and golden nuggets that you can use — if you’re thinking about publishing a podcast (or perhaps you already are). Furthermore, he shares some tips on growing your audience through YouTube.
Tune in to the last episode of Bright Ideas and learn more about creating podcast content and growing an audience!
Click here to read transcript
[0:53] Well, gang, it’s been a long 12 years. It’s been a great ride and it’s coming to an end.
My name is Trent and for the last 12 years, I have been the host of the Bright Ideas podcast. It has been a phenomenal experience that taught me a lot, allowed me to meet a great number of very interesting people, and hopefully make a very positive impact on you, my listeners and my viewers.
As of episode number 387, this show is officially — for now and very likely forever — coming to an end. I’m recording this video for a few reasons. Number one, I wanted to let you know. Number two, I wanted to explain why. And then number three, just share some insights that I hope will be helpful for you.
[1:47] Why am I bringing the show to an end?
Well, first and foremost, after recording 430-some episodes between my prior podcast and this podcast over the last 12 years, I really just don’t enjoy it anymore. And due to all of the other demands on my time, I found it increasingly difficult to carve out the time to do an activity that I no longer enjoyed as much as I did in the past.
It’s not that I don’t enjoy talking to people. It’s that relative to all of the other ways that I could be spending my time, the ROI on the podcast steadily decreased. So why is that? Well, as comes as no surprise to anyone who has a mobile phone in their pocket, there’s a lot more shows than there ever was before. And there’s going to be more and more and more.
If you’re starting a show, or you’re considering starting a show, let me share with you some insights that may give you either some positive guidance or some reasons to reconsider that option.
First off, podcasts are not a great way to build your audience. The reason for that is that podcasts are not very searchable. iTunes as a platform is a horrible search engine. YouTube, on the other hand, is a phenomenal search engine. So you might say, “Well, hey, Trent, like you, I could publish my podcast on YouTube,” and that’s true, you can. However, I still believe that a long-form podcast published on YouTube is not going to do a lot for growing your audience.
[3:23] Why do I say that?
Because thanks to platforms like Instagram and Tik Tok — and now YouTube itself with its Shorts functionality, which I’ve made copious use of — people’s attention span has gotten ever shorter and shorter. So if your top-of-funnel content is a long-form podcast, in my opinion, you have a misalignment with the type of content that would capture someone’s interest to begin with.
Now, it is true that you could, as I have done, chop up your podcast into many smaller segments — and that I still think is a fairly good strategy to do. So why am I not doing that? Well, I go back to reason number one: I’m not just really enjoying recording the podcast any longer.
[4:06] What else do I want to talk about?
Oh, yes. So I am still a huge believer in the YouTube platform. I am still a huge believer in video. I just have come to be of the opinion that if you’re going to use video content for your top-of-funnel awareness content, you need to keep it short, 10 minutes or less, and ideally making use of a lot of Shorts.
Now, I’m by no means the foremost expert on this, so take all of the advice that I offer with respect to YouTube with a healthy grain of salt, and maybe go find advice from someone who has millions and millions of followers on their channel. And that person is not me.
It has been my great honor and my great privilege to be your host for these past 12 years. For those of you who have stuck with me the entire time — there are a few of you — you have my immense gratitude for being such a long-standing and loyal member of my audience. For me, it has been a pleasure to produce the content for you that I have. And I appreciate all of the fantastic reviews and endorsements and kind messages that I have received along the way.
[5:18] Now, what about you Bright Ideas subscribers?
What’s to become of you and what’s to become of the website? Well, for the time being, the brightideas.co website will probably be static. Not going to take it down, but due to the demands on my time running Flowster, I really don’t have the bandwidth at this point to add content to the site, period. Now, I may change that in the future, and if I do, I will be sure and let you know.
In terms of your email subscription, all current active Bright Ideas subscribers will have their records moved over into our Flowster email database. Now, many of you are probably in both databases already, and we will be checking for that. Any future emails that we send to you will still come from Trent at Bright Ideas and will still come from me, so from your end, it will be almost non-distinguishable that your contact record has been moved from one database to another. And the only reason that we’re doing that is we don’t want to pay for two databases for email marketing, when one database will do just fine.
That’s it for today. If you have any questions or comments, I would love it if you would leave them in the comments right down below. I’m going to read every single one of them myself. Again, thank you so much for being a loyal listener. I look forward to seeing you to continue to engage with the content that I create both on my own YouTube channel and over on the Flowster YouTube channel. Thanks so much. Make it a great day. Bye.
Thanks very much for listening to the Bright Ideas podcast. Check us out on the web at brightideas.co.
Alright, show’s over. I’m tired.
Trent Dyrsmid’s Bright Ideas
- Publish Your Podcast On YouTube
- Keep Your Videos Short
Publish Your Podcast On YouTube
Here’s the truth: podcasts aren’t a great way to grow an audience.
You might be asking, “But why?”
- Podcasts aren’t searchable, especially on iTunes.
- People’s attention spans have gotten shorter due to platforms like TikTok and Instagram.
Thus, Trent shares, “So if your top of funnel content is a long form podcast, in my opinion, you have a misalignment with the type of content that would capture someone’s interest to begin with.”
But that’s no reason to be discouraged from publishing your own podcast. How can you make your podcast searchable while also catering to people’s short attention spans?
The answer is YouTube.
First, it’s an incredible search engine. Compared to iTunes, it’s easy to search and find videos on YouTube. Second, you can also publish short video content that fits the video format people nowadays are so used to because of TikTok and Instagram.
So if you’re planning to publish a podcast, YouTube is the way to go.
Keep Your Videos Short
We already mentioned this, but if you’re going to publish video content, keep them short.
Again, people’s attention spans have gotten shorter. Some might be too busy to watch longer videos. Others might be used to the short video format already, or they simply prefer shorter content. Whatever the case, if you want to grab people’s attention and grow your audience, you’ll need to align yourself with the type of material that will capture their interest.
Trent: “I am still a huge believer in the YouTube platform. I am still a huge believer in video. I just have come to be of the opinion that if you’re going to use video content for your top of funnel awareness content, you need to keep it short…”
Trent shares two reminders on creating podcasts on YouTube:
- Make sure your videos are only 10 minutes or less in length.
- Maximize YouTube’s shorts functionality.
Lastly, he admits to not being an expert on making YouTube content. So, if you want to know the best tips and strategies to create successful content, reach out to content creators. You’ll want to pick the brains of creators with millions of followers.
What Did We Learn From This Episode?
- Podcasts aren’t the best way to build your audience.
- Since it’s a great search engine, you must leverage YouTube for your content.
- Use smaller segments for podcasts and videos.
- Maximize YouTube shorts.
- Seek advice from successful content creators.
[0:53] — Trent breaks the news
- Hosting the Bright Ideas Podcast for 12 years has been phenomenal for Trent.
- Through the podcast, he learned a lot, met many interesting people, and hopefully made a positive impact on his audience.
- For now, and most likely forever, the show is officially coming to an end.
[01:31] — Why is Bright Ideas ending?
- After recording so many podcast episodes, he doesn’t enjoy it anymore.
- It’s also been increasingly difficult to make time to do an activity that he no longer enjoys due to other demands on his time.
- He enjoys talking to people but realized that there are other ways he could spend his time.
- The ROI on the podcast also steadily decreased since there’s an abundance of shows.
[02:36] — Should you publish a podcast?
- Podcasts are not a great way to build your audience because they’re not searchable.
- On the other hand, YouTube is a great search engine.
- While you can publish podcasts on YouTube, a long-form podcast on that platform won’t do much for growing your audience.
- Due to platforms like Instagram and TikTok, people’s attention spans have shortened.
- However, you can also chop up your podcast into smaller segments.
[03:49] — Advice for YouTube podcasts
- You can chop up your podcast into smaller segments.
- Trent believes that if you’re using video content for your top-of-funnel awareness content, you must keep it short — ideally 10 minutes or less.
- Make use of YouTube shorts.
- Seek advice from someone with millions of followers on their channel.
[04:45] — What will happen to the website?
- The Bright Ideas website won’t be taken down, but it will be static.
- Due to the demands of his time running Flowster, Trent no longer has the bandwidth to add content to the site.
- It might still change in the future, and he’ll surely let everyone know if it does.
[05:45] — What about email subscriptions?
- For email subscriptions, all current active Bright Ideas subscribers will have their records moved over into the Flowster email database.
- They will double-check in case some subscribers are already in the Flowster database.
- Still, all future emails will come from Trent and Bright Ideas.
- They simply do not want to pay for two databases for email marketing.
Trent Dyrsmid is a serial entrepreneur, husband, and father. He is the founder of BrightIdeas.co, Flowster.app and a 7 figure eCommerce business. With almost 10 years of experience with digital marketing and eCommerce, Trent eagerly shares his knowledge with others. Profit Magazine named Trent’s first company as one of Canada’s PROFIT 100 fastest growing companies for two years in a row before he sold it in 2008. Business in Vancouver magazine named Trent a Top 40 Under 40 Entrepreneur. Trent’s current company ranked 254 on the 2019 Inc 5000 list and 622 on the 2020 Inc 5000 list of America’s of the Most Successful Private Companies.