He shares the groundwork they put in place, including how they came up with the Kickofflabs name, how they defined their target market, and how they used Twitter for research. Josh also tells how they actually generated all those customers – getting the word out through Quora, directories & lists; reaching out to other people’s […]
This is a guest post by Michael Gass, whose Fuel Line blog has been ranked one of the top 100 marketing blogs in the world, according to Ad Age’s Power 150. Twitter allows me to open up and share my personal side to make an emotional connection with my audience. Sharing personal information helps my […]
As I have written about many times before, one of the really terrific things about having a podcast is that it is an extremely powerful tool for networking. Thanks to my podcast, my professional network has never been better – and the best part is that I don’t have to fly to conferences to expand […]
Toby Jenkins is CEO and co-founder of Bluewire Media, a successful marketing agency located down under. Bluewire has a great digital marketing strategy, with a combination of proven standard methods and outside the box thinking. I learned a lot during this interview, from their unique tools and templates to their co-branded content with David Meerman […]
Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list. Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting […]
If you’re a marketing agency owner who’s struggling to get traction, how would you like to hear from an agency owner who was very successful early along? Chris Handy built a $400,000 two-person agency in just 24 months, and he has generously agreed to share what worked with the BrightIdeas audience. (For more agency Bright […]
Are you looking for ways to create predictable revenue for your agency? Have you considered creating blog content for your clients on an ongoing basis for a monthly retainer? If not, you are missing out on a huge opportunity. We all know that the number one way to drive traffic and conversions (which leads to […]
Jermaine Griggs, 30, is a minister, musician, entrepreneur, and public speaker. Having grown up in the inner city of Long Beach with just his mom and sister, he always envisioned life on the other side of the tracks. At 16, he started Hear and Play Music, an instructional music company specializing in teaching piano by […]
I have a confession to make: up to very recently I was horribly disappointed with the pace at which I have (not) been able to increase the traffic here at BrightIdeas.co and in today’s post, I want to share with you some of the lessons I’ve learned so far, plus a startling realization that has […]
Tom Martin knows a thing or two about developing a content marketing strategy. He’s a regular contributorto standout blogs like Ad Age, Copyblogger, Social Media Examiner, Social Fresh and MarketingProfs, to name a few. So when Tom shares his well-tested strategies for content creation and content promotion, youmight just want to listen. (One Quick Tip: […]