April 2014 Traffic Report


Welcome to my April Traffic Report. To see March’s report, click here.

Traffic generation is a challenge faced by every entrepreneur. At Bright Ideas we’ve made a habit of publishing our traffic reports as a means of giving insight into how we are doing, what is working, and what isn’t. Additionally, writing the report forces me to look at what’s going on! If you think this is helpful, please be sure and share this post.

The data we look at for our traffic report helps us to answer what we want to know most each month.

When you are doing your own analysis, be sure you start with your own top questions. Ours include:

  1. Is overall traffic up or down? Why?
  2. Are overall subscribers up or down? Why?
  3. Which traffic/referral sources are contributing the most to traffic and subscribers?
  4. How can we adjust our strategy to increase traffic and subscribers?

Here’s what I found for April…



For the month of April, we shifted down to 3 podcasts per week, so that we have an opportunity to focus on our Groove Digital Marketing agency activities.

Conclusion #1: Overall traffic was down slightly from March.



With the lower traffic, we also have lower subscriber numbers for April.

Conclusion #2: Overall subscribers were down slightly from March.

Referral Sources

Here’s where Google Analytics showed my traffic coming from:

Bright-Ideas-ChannelsGoogle Analytics reports the largest portion of our traffic coming from social; in fact about double the number that typed in the URL directly or accessed our site due to emails we sent to our subscribers. We did receive over 400 visits due to organic search, which is on par with what we have been averaging.

Some of the social traffic that was reported was due to a post going viral on StumbleUpon, which began to happen in March and bled over into April (we reported this in more detail in our March Traffic report).

Conclusion #3: In April, we received a significant amount of traffic from social media.

Summary and Insights

  • Our April traffic and subscribers were slightly lower in April, primarily due to a decreased podcast production schedule.
  • Our social traffic remained high in April, in large part due to a post going viral on social media.

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