My guest on the show today is Amy Wenslow, founder of an eCommerce consulting company by the name of Products to Profits.
As you might imagine, when you are bringing products to market, or making a shift to selling direct, there are a lot of details that need to be addressed. What should you do with packaging? Which channels should you use? How are you going to manage Amazon? How are you going to get traction on Amazon? How are you going to handle customer service…and so much more.
These are all things we are going to talk about, so please join me in welcoming Amy to the show.
Questions Asked During the Interview
- Who are you and what do you do?
- What do see coming for eCommerce and what impact will that have on manufacturers?
- Do you think that manufacturers should handle their own eCommerce?
- Can they simply assign eCommerce tasks to existing staff?
- How many people do you think manufacturers would need to add to their staff?
- What types of skills & resources would those staff require?
- If manufacturers are going to to work with a partner, what types of things should they look for in a partner?
- What are some ways you have seen relationships go wrong?
Today’s Guest
Amy Wenslow is the founder of Products to Profits, an eCommerce consulting company.