June 2015 - Bright Ideas for eCommerce Entrepreneurs

“How to” Videos – a Golden Opportunity for Brands to Generate Content

June 26, 2015/in Blog Posts /by Trent Dyrsmid

What would happen if you were a novice in the kitchen but this year it’s your turn to cook Thanksgiving dinner? When you find out you’re in charge of the turkey, panic sets in. You’ve decided to break out your grill and try something new, but how do you grill a Thanksgiving turkey?

Chances are, if you’re like many Americans, you find the answer with a Google search.

You type in “how to grill a turkey” and up pops a helpful video. Your Thanksgiving is saved!

How to Increase Engagement with User Generated Content

June 22, 2015/in Blog Posts /by Trent Dyrsmid

Want to get your customers more involved in your business? Turn your most loyal brand ambassadors into content producers.

User generated content is any media that a customer (the user of your product) creates for you.

GoPro is perhaps the leader for user generated content with over 6,000 videos made with the cameras getting uploaded to YouTube daily. Look at a few examples of the user-generated content GoPro receives each day, and you’ll see impressive footage of kayaking in drainage ditches, flips over canyons, and jumping off tall buildings.

Although your product might not inspire daredevil videos, there are ways to get your customers creating content for your brand. But why should you invest time encouraging this type of content?