How to Pivot Your Agency From SEO to Content Marketing with Robb Bailey

Robb Bailey FC RS


There are a great deal of companies that focus primarily on SEO, and that’s a problem. The problem is, it’s easy to think Traffic leads to Revenue… and that ignores a big missing piece. It’s really Conversions lead to Revenue.  That’s why Content Marketing is such an important piece of an overall marketing strategy.

Robb Bailey of PageLadder understood this and shifted his company’s emphasis on SEO to an Inbound approach and has seen massive success from it. As one of Hubspot’s prime case studies for effective Inbound Strategies, Robb and PageLadder have a great deal of insight for you and I highly recommend you take the time and listen if you are using – or thinking of using – a Content Marketing Strategy (hint: you probably should be).

Listen now and you’ll hear Robb and I talk about:

  • (03:35)  Introductions
  • (06:00)  Why the transition from SEO to an Inbound Marketing Agency?
  • (08:35)  What did the transition from SEO to Inbound look like?
  • (10:00)  How did this change impact fees?
  • (16:35)  How are you prospecting for new business?
  • (23:35)  How are you using to find prospects?
  • (34:35)  What is the Content Marketing Blueprint?
  • (39:35)  How does the Content Marketing Blueprint help to identify the gaps?
  • (42:35)  When do you ask clients to start to pay for your help?
  • (49:35)  Do you require a client to move from WordPress to Hubspot?
  • (52:35)  Why do you prefer Hubspot reporting instead of Google Analytics?
  • (57:05)  How do you drive traffic to new content in the first 90 days?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Robb Bailey

Robb BaileyRobb is the CEO & Co-Founder of PageLadder, an agency that helps emerging growth companies bridge the Inbound Marketing gap through Content Marketing Strategy. His work was featured in a case study at HubSpot’s Inbound Conference 2013 by Innovative Marketing Resources. PageLadder has been recognized as a Certified Partner Agency by HubSpot. Learn more at RobbBailey and PageLadder.

Additional Resources

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  • Thanks for having me on the show, Trent! Happy to answer any questions about anything you want here. Fire away. 🙂

  • mworleyjr

    Really enjoyed this interview, thanks for sharing so much of your journey @robbbailey:disqus. One quick question for you:
    If you were making the transition from SEO to Inbound this summer what would be the 3 most vital things to implement first?

    • mworleyjr

      Thanks @robbbailey:disqus helpful information. Your advice is confirming as I’m finishing up the Hubspot certification, got CMB certified and sold our first 2 Blueprint’s this month. Making the transition fully to inbound hopefully by mid summer.

  • Alex Glusman

    @tdyrsmid:disqus In this interview you mentioned pre-recorded webinars as a way to get more leads, which sounds like a great idea to me. How would you deal with the Q&A part of the webinar in that case? I guess there wouldn’t be one? Would this be an issue for the audience? Thanks for an awesome interview!

    • There are several ways to handle this, depending on which webinar software you are using. The easiest way is to (when you are recording) tell people that if you don’t get answer out during the webinar, you will email it to them afterwards….which is quite easy to do.

      • Alex Glusman

        @tdyrsmid:disqus Thanks Trent but I’m not not sure what you mean by “if you don’t get answer out during the webinar, you will email it to them afterwards”. Could you please clarify? Thanks.

        • When you are recording the webinar, say “If you ask a question and during our session and you don’t get a reply, don’t worry, we will get one out to you via email.”

  • Hi Trent, do you use the “Content Marketing Blueprint” for your “inbound Marketing Gameplan” for Groove Marketing?