How to Podcast and Attract Clients

,
trent-300x167

how-to-podcast-and-attract-clients

Wondering how to attract clients with podcasting?

Podcasting is so much easier than taking a regular ‘sales guy’ approach. You get to be a reporter, and most people respond much more positively to a reporter than a salesman. The number of ‘No’s’ you will get to a request to be a podcast guest will be much smaller than those you get asking for a sales appointment.how to prospect with a podcast

Podcasts can also be an incredible networking tool. People like to connect with industry authorities and as a show host you will be seen as an authority.

Some of the golden nuggets you’ll hear on this video:

  • How to find interesting podcast guests that resonate with your audience.
  • Exactly what to say when you reach out to potential podcast guests.
  • How to determine if this person or their company is a potential lead for your company while you are conducting the pre-interview.
  • How to conduct an interview so that it is attention-grabbing by focusing on company success stories that get your audience saying “I want that result!”

Read more

How Peppershock Media is Using Online Video Marketing to Land Government Contracts and Oracle as a Client

, ,
Rhea Allen RS

rhea-allen-interview_0

Government Contracts? Easy. International Corporations as clients? No sweat.

You’d think from the from the client list that Peppershock Media is a specialty firm based in NYC or something – and then you learn that they are headquartered in a small Idaho suburb. So how did Peppershock get their clients? I talk with the Rhea Allen, President and CEO, about the strategies her company uses to secure big name brands, and how online video marketing has had a role.

If you’re looking for ways to land that next big client, listen in to this episode.

Listen now and you’ll hear Rhea and I talk about:

  • (3:30) Introduction
  • (4:00) What type of agency is Peppershock?
  • (05:35) What type of clients do you work with?
  • (07:10) How did you attract clients without being niche specific?
  • (09:20) Do you get a lot of referrals?
  • (11:15) How did you get started in business?
  • (13:15) How did you get your first government project?
  • (16:00) What do you see as the future of marketing?
  • (22:35) How does social media play a role in business development?
  • (25:15) Tell me how Facebook ads drove traffic for Bluecross of Idaho
  • (26:35) Let’s talk about how to excel with video marketing
  • (30:20) What makes a video effective?
  • (34:30) Let’s talk about the Century Link video
  • (36:30) Can you describe the creative process used to create this video?
  • (41:00) How much gross margin can one expect from making a video?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

 

About Rhea Allen

RheaAllenSince Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for target audiences. Rhea oversees development of all Peppershock projects, from conception through distribution and follow-up.

As an in-demand Integrative Marketing Consultant, Rhea was a primary proponent of social marketing and traditional media integration within the industry. She has a passion for discovering and telling stories through visual and audible mediums. Her television news and promotions background in the Treasure Valley and at the top 12 market in Seattle provides investigative, documentary, testimonial and “edutainment” style to her celebrated work.

Additional Resources

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes

Never Miss an Episode

Welcome to the Bright Ideas Community of Entrenpreneurs

10 Things You Need to Know About Creating a Buyer Persona Template

, ,
buyer persona

 

Welcome back to another video in my series on content marketing. In this video, as the headlines might clue you in, we’ll be talking about Buyer Personas.

Creating a Buyer Persona is something that you don’t want to skip. This is really important because if you don’t take the time to define exactly who you’re writing for, and who you want to attract to your blog, ultimately you’re going to fail in three really important areas.

1-3. Relevancy, Engagement, and Sharing

Number one is relevancy. Without paying attention to your buyer persona, your content is not going to be as relevant as it otherwise could, and that can have a cascade effect on two other really important things:

  • If your content is not super relevant, your audience is not going to be very engaged
  • If they’re not very engaged, they’re not going to do a lot sharing on social networks

Don’t Underestimate the Power of Social Networks

When you produce copies of content (be that a video like the one above, or a podcast, or a written piece of content), if you really nail relevancy a lot of sharing can take place and it can actually have a very viral effect.

So how do you go ahead and get started with creating a buyer personas?

Research

Start with research. You need to have a good idea of who you’re talking to and what their interests are. There’s a couple of ways you can do that:

4. Talk To Your Existing Customers

If you have customers right now, make sure that you pick up the phone and talk to them.

If they are your ideal customer you want more of those people, and this group is the easiest to contact. In order to track potential clients you need to understand precisely who they are (at the end of this post I’ll give you some materials to work with).

5. Audience Jacking

Now if you don’t have a lot of customers you can use a little term that I invented that’s called audience jacking.

Basically,  you’re going to go to your competitors blogs and look at who’s commenting on those blogs. Typically when people comment, their name is a hyperlink to their website and learn a lot more about those people.

6-8. Facebook, Twitter, and LinkedIn

One other thing you are going to be able to do is find your audience’s social profiles.

When you figure out who they are, go to their Facebook page, check out their likes, and give yourself an idea of some of the interests of that individual.

The other thing you should do is go to their Twitter profile and look at their Twitter Stream, what site’s content they are retweeting, who they are following, etc. This is going to tell you a lot about the type of things that are of interest to this person, who is of course an interest to you.

It is the same with LinkedIn. Look at their LinkedIn profiles because there is a ton of data there for you to mine.

9. Quantcast

How do you find your competitors or learn about what their traffic is like?

There’s a free resource called Quantcast. If you type in any site URL into Quantcast you will get a lot of demographic information about that site. This is a great way to check basic demographic data and see what kind of traffic is coming in.

10. Quicksprout

Use this tool for any given website to find what the audience is most interested in.

Go to Quicksprout – Neil Patel has a tool there which does website analysis. You punch in the URL, let it crunch its numbers, then scroll down and you’ll see a list of all of the most shared pieces of content on that site – which, by the way, will give you ideas of the things that you should be writing about.

I want to continue to make these short videos for you and put out useful content regularly. So please, tell me what you think – I’d love to hear your feedback!

Resources Mentioned

[xyz-ihs snippet=”CommentContest”]

[xyz-ihs snippet=”footer”]

The First 3 Steps to Successful Content Marketing

,
Content Marketing Strategy

Content Marketing Strategy

Between the work I do via our consulting division and the mastermind group that I lead, I find myself spending a great of time talking about a topic that is near and dear to my heart: How to develop a content marketing strategy.

It’s a topic that I’m very passionate about and I love having these conversations; however, as I’ve only been sharing my thoughts via one-to-one conversations up to this point, I thought it was about time that I stood in front of my whiteboard and filmed what I have been explaining to client after client.

Prior to creating the video, I had a few goals that I wanted to achieve. They are:

  • Create a video that will help people who aren’t clients to get started on the right foot
  • Create a video that I can have my clients watch before we do our kick off session (saves time)
  • Create a video that I can use as a case study for ranking and traffic on Youtube (case study to come)

Click to Tweet: How to Develop a Content Marketing Strategy That Works

In this video, you are going to see me explain:

  • How and why to spend time researching a target market first
  • How and why to define a buyer persona
  • How and why to create a unique selling proposition and content to support it

My Youtube Case Study

A couple of years ago when I was first starting out with content marketing, I created a video that I titled, “How to Start a Business with No Money“. Since publishing this video, it has been watched 426,419 times and is ranked #1 for its keyword on Youtube.

youtubefeedback-2Back then, I really didn’t have a clue what I was doing (from a marketing perspective), but I did know my topic well, so I just fired up my camera and started to explain what was on my mind. I’m happy to say that my unsophisticated approach actually worked quite well. Near as I can tell, the main reason why the video is now ranked #1 on Youtube is because it has received 4,929 thumbs up votes.

In addition to the recognition generated from the 426,419 views, the video has also generated thousands of leads for me. As of this writing, I get about 20 leads a day from this video, and those leads translate into about $800/mo in revenue from sales of my information products.

When it comes to passive income, the video has been a raging success!

Now the question is: can I replicate my success?

Since publishing my new content marketing strategy video today, I kept track of everything that I have done to promote the video, and, over the next month as I continue to promote it, I will keep a log of everything that I do so that, in a month, I can publish a case study with the results of my experiment.

If you are not yet a subscribe and want to notified when that post is live, please be sure and become a subscriber today.

My hope is that, like my earlier video, this video will eventually rank #1 for “content marketing strategy” and turn into a passive income workhorse like the old video has. To help me with that, I would love it if you give it a “thumbs up” on Youtube and share it on your social networks. Thanks, you rock!

Additional Resources

Questions or Comments?

Do you have a questions or an opinion to share? Please do so in the comments below. I read them all!

[xyz-ihs snippet=”footer”]

How to Track (and Respond to) Video Engagement Using Infusionsoft

,
bi-ultimate-marketing-automation-guide-feature

When it comes to engaging your audience online, there is no substitute for video. With video, you can do more to convey what is unique to you and your brand than you can with virtually any other form of content.

bi-ultimate-marketing-automation-guideArmed with this high level of engagement, the question then becomes: what are you going to do with it?

With traditional video analytics, such as those provided by YouTube, all you get is the number of views, if anyone has favorited, liked, or disliked it, and if they’ve left any comments, which if you chose, you can manually reply to.

What is completely lacking is any sort of ability to automate a response to viewers based upon how much of the video they watched.

A Much More Efficient Solution

If you are an Infusionsoft user, there is a new application out called Plusthis which, among other things, gives you the power to fully automate how you would like to respond to subscribers that have watched some or all of one of your videos.

In the video below, I’m going to show how exactly how this can be done as well as give you several examples of the types of responses that you can very easily automate.



As you can see, this is an extremely efficient way to ensure that you are reaching out to your very best prospects for any topic or product that you are using video to promote.

There are literally endless ways that you could put this type of marketing automation into productive use. Below are just a few ideas to help you get the wheels turning.

  • Product launch
  • Blog post containing video
  • Affiliate promotion
  • Customer service

Note: If you are already a Bright Ideas subscriber and you clicked a link in an email to get to this post, just watch at least 3 minutes of the above video and then check your inbox. If you aren’t yet a subscriber, become one today and never miss out on another post like this one.

[xyz-ihs snippet=”footer”]

How to Create Video

how-to-create-a-video-1

The following article is a guest post by By Alyce Currier, Content Strategist at Wistia.

Video can be an extremely valuable tool in your marketing arsenal. It’s better than plain text at creating a human connection, and is a great way to scale communication. Instead of giving 500 in person product demos, shoot one demo video that can exist as a permanent resource and save you hundreds of hours. Sounds pretty good, right?

It’s a common misconception that for video to be effective, it has to “go viral.”  The reality is, very few business videos will get that kind of following.  Instead, it’s generally better to invest your time in making video that will integrate well with your existing marketing strategy.  Here is a process that can work for any and every business and doesn’t require luck or a tweet from Ashton Kutcher.

  • Pre-production: Planning Your Video

    • Concepting
    • Scripting
    • Studio Space
  • Production/Post-production: Shooting Your Video

    • Hiring a Production Company
    • Creating Your Own Video
  • Video Marketing

    • Video as part of an Integrated Marketing Strategy
    • Video as an Iterative Process
    • Video SEO

Planning Your Video

Concepting

The first step in creating a video is to figure out the concept for that video. We suggest trying to find one simple thing to focus on, especially if this is your first video. Don’t try to tell your company’s entire story. Instead, decide on a target audience and the very specific message you want to convey.  The idea here is that if you are successful with video marketing you are going to be making lots of video over time.  Because of this, none of your videos have to tell the entire story of your company.  Instead of 5 videos, tell or teach one thing and do it well.

Scripting

Once you have a concept down, you can begin to flesh out a script. Write out everything you want to include to get your message across — then cut it like crazy. Most of our scripts at Wistia lose 25 to 50 percent of their content when we remove everything non-critical.

The ideal length of the video depends on both your specific audience and the complexity of the information you are trying to get across — but in almost all cases viewership is going to drop off over time.

engagement_graph

For less information-dense videos, such as product launches, we generally aim to keep our videos under 90 seconds.  For our “learning content,” we tend to make videos that are three to five minutes.

When you’re scripting and crafting a voice, think about your target audience and what might appeal to them. Think about your company, too — are you naturally funny in a way that would work well in this video? Is your company’s voice more serious and businesslike? Try to strike a balance between authenticity and what’s appropriate for your audience.

We mentioned that aiming for virality tends to be a pipe dream, but you can learn a little something from the best business videos that have gone viral. Why were these videos so compelling? Was it a great joke, a well-woven story? While you shouldn’t try to craft a viral hit from the get-go, there’s something to be said for pondering why those videos achieved such success.

After you’ve written your script, take it to a “table read.” Call in the people who will be reading the script on-camera and do a run through. Better yet, do several run throughs! Find the tongue-twisters and either read them until your tongue is untied, or re-write the line altogether!  The goal here is to find the trouble spots and tweak the lines so they are more in-line with how the person on camera would speak in real life.

Studio Space

If you’re hiring someone to shoot your video, then maybe they’ll be providing studio space, but if you’re taking a DIY approach, not to worry. There are plenty of ways to work with whatever environment you’re using.

For offices where main areas might be noisy and distracting, we recommend using a quiet conference room and converting it to a video studio on the cheap.

  • Backdrop: Shooting against an off-white wall will look boring, so use a paper background. Buy a roll of seamless paper from a photography supply store. We like Savage Paper.
  • Lighting: Turn off the overhead lights and block out as much outside light as you can. You don’t need expensive studio lighting — three well-placed lights should do the trick. You can create your own DIY lighting kit for under $100.
  • Audio: Shooting in an empty room can create echo and reverb. You can use sound-dampening panels, or just bring in couches, couch cushions, or hang up some blankets in a pinch.

Wistia has more great information about converting an office to a video studio.

Shooting Your Video

Hiring a Production Company

If you have the budget for it and don’t have resources to dedicate internally, hiring a production company is a great idea. There are tons of great producers out there so you’re sure to encounter someone with a style you like.

When choosing a production company, Demoduck’s Andrew Follett suggests looking not only at budget, quality, and creativity, but also at cultural fit. Working with a company will be a more enjoyable experience if you’re on the same page and they’re excited about your project!

Creating Your Own Video

Not everyone can dedicate the resources to hire a production company or an in-house video producer, but the good news is, it is possible to create acceptable video internally if you’re just getting started. For the most simple, lo-fi approach, you can use an app like Screenr to capture a quick screencast, or shoot a video using your webcam.

Lighting, framing, and audio are more important than using the most fancy camera you can find. The most important thing is getting your message across, so don’t be afraid to use equipment as lo-fi as a smartphone to shoot your video.

Video Marketing

 Video as part of an integrated marketing strategy

It’s very easy to treat video as an isolated set of assets with very particular goals, when in reality, video might serve you better as a part of every step of your marketing process.  Examples of how to do this include:

  • Bring your product / service to life with demonstration videos
  • Use email marketing to share your video, and use video to spice up your email marketing.
  • Teach prospects with webinars and other content marketing videos.
  • Help customers use your product better with how-to videos, support videos, and product tours.
  • Put your company’s personality on display with company culture videos.

Video as an iterative process

Views aren’t the only metric that you can use to figure out how your video is doing, and in fact, other metrics can be much more useful for figuring out what’s working and what’s not with your videos.

You can get started with thinking beyond views by looking at engagement and play rate.

  • Engagement: How many people made it to the end of your video? When did viewers stop watching, and how could those sections be changed to keep them hooked? Did viewers rewatch certain sections? If they did, was it because they really liked them, or because they were confused and seeking clarification?
  • Play rate: How many people clicked play? You can improve play rate by using a more enticing thumbnail (we’ve anecdotally found thumbnails with people in them most effective overall), changing the location of your video on the page, or, in some scenarios, using autoplay (we only recommend doing this when the user has already completed an action that seems like it should play a video, like clicking a thumbnail in an email that has a play button on it).

Video analytics can help you refine your videos over time. Your first videos might not be perfect, but at least you’ll have data that you can use to get better and better!

Video SEO

Using video can be a great way to get your page ranked higher in organic, rather than paid, search results.

Why does Google give so much credit to video for SEO?

  • It’s harder to make
  • It’s more information dense
  • It’s less common than plain text pages

On its own, video is difficult for Google’s search robots to recognize and categorize, which is where video sitemaps come in.

While hosting videos on YouTube makes your videos more likely to appear in search results, the biggest disadvantage of YouTube for video SEO is that all the benefits go to their domain rather than yours. If you’re taking the time to make great content, why not get the benefits on your own website? Distilled has a great guide to setting up a video sitemap with different video hosts.

The basic steps of getting started with video SEO are:

  • Host your videos in a way that you control.
  • Create a video sitemap.
  • Add videos to your sitemap regularly.

The Bottom Line

In conclusion, getting started with video doesn’t have to be a massive undertaking, and the benefits can be enormous. Get out there and shoot your first video, whether you’re using a smartphone or a Canon 5D!

Looking for your next Bright Idea? 

Click the green button on the right to learn more about a FREE service I offer to qualified entrepreneurs.

My Trip to NMX Blogworld in Las Vegas

,
triberr

Just over a week ago, I returned from my trip to Las Vegas where I attended the New Media Expo. This is an event that has been around for a long time and this was my first year attending it.

Below are some short on-the-spot interviews that with people or companies that I found interesting. I hope you find them helpful.

Triberr

By far, my favorite discovery was a company called Triberr.

Triberr is the creation of Dan Cristo and Dino Dogan and in the video below, you are going to hear Dino tell me why Triberr is worth paying attention to.

(apologies for the sound quality on all the videos. It was a very noisy environment)

I have to admit, that I think the Triberr concept is pretty terrific because it gives anyone (person or company) with a blog the power to easily accomplish the following:

  • Publish quality content
  • Distribute your content to other blogs
  • Increase traffic to your blog
  • Provide social proof

triberr

I’ve recently started to use Triberr right here on Bright Ideas because, after interviewing Mike Stelzner, I learned that he publishes content 6 days a week. He told me that in the early days of the Social Media Examiner, they tested all sorts of publishing variations and regardless of what they did, one thing was always clear; more content = more traffic.

Not really surprising, is it?

So, why don’t we all publish content every day? Because it’s a lot of work!

In my case, I’m working on a software startup, as well as creating a new WordPress plugin for local marketing consultants. With a workload like that, there is no way that I can publish content every day.

With Triberr and a couple of Tribemates, I’ll easily be able to publish as much high quality content as I want.

In case you are wondering, a tribemate is just someone who’s joined my tribe (in Triberr) and by doing so, assuming we each have the Triberr plugin installed, we are able to “reblog” each other’s content with the click of a button.

To see how it works, watch this short video below.

If you’d like to see an example of a recent reblog of someone else’s content here on Bright Ideas, click here. Notice that the post has proper attribution as well as comments from both Bright Ideas and the original author’s blog.

In case you haven’t already guess, not only can I reblog my tribemate’s content here, but they can also reblog my content on their blogs; all with the click of just one button.

For those of you who are wondering whether or note reblogging is considered duplicate content, let me assure you that it isn’t. The reason for that is because attribution exists. For a more detailed explanation of this, please read this post.

If you’d like to join my tribe, please go grab yourself a free account at Triberr and then search for a tribe called Professional B2B Marketers and Digital Agency Owners.

UStream

If you are looking for a way to stream live video on the web, uStream is the leader in the field. I haven’t tried this yet, but plan to at some point.

OutBrain

If you are looking for a very inexpensive way to buy traffic for your site, this is a video that you should watch. I was surprised at how cheap it was for clicks.

Brafton

If you need content for your site, then this video is one that you will want to watch.

What Do You Think?

Please share you thoughts in the comments below. If you have some tools and resources that you love, please let us know.

Digital Marketing Strategy: How to Use Internet Video Marketing to Drive Traffic to Your Business with Chris Savage

,
chris_savage

Chris is the CEO and co-founder of Wistia. He lives and works in and around Cambridge, MA.

He likes to talk about startups, marketing, video, evolutionary health, company culture and doing a lot with a little.

You can bribe him with coffee, a delicious and healthy lunch or a game of ping pong.

He also likes to play with Instagram.

Listen to the Audio

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes

Never Miss an Episode

Welcome to the Bright Ideas Community of Entrenpreneurs