BrightIdeas.co | The Blog of Trent Dyrsmid | Content Marketing | Marketing Automation
Helping You Discover Online Marketing Strategies from Proven Entrepreneurs
Having a website that consistently generate leads for you is critical. So is having a deliberate sales process that ensures you don’t blow it with any of the qualified leads your inbound marketing campaign has generated for you. As the host of a popular podcast, I have had the opportunity to interview hundreds of other […]
When you hit your stride with inbound marketing, you are going to start to receive a steady stream of new leads, and, as we discussed in our last post on qualifying questions, not all of them are going to be worth your time.
Thanks to our consistent blogging and optimized calls to action, we get a LOT of leads from our blog. Sadly, not all of them are a good fit for our services, so ensuring that we focus our attention on the right leads is absolutely critical to our success.
Are you looking for ways to generate more leads? Are you trying to decide if you should allocate more resources to inbound marketing instead of the more traditional outbound marketing that has served you well over the years? In the last week, as the host of my podcast, I have had the good fortune to […]
Bill Carmody, CEO of $5M agency Trepoint, has some really great insights for other agency owners, including what he sees as the largest opportunities that agencies can take advantage of right now. Bill also generously shares his innovative strategies for getting in the door with big name clients (teaser: it has something to do with volleyballs), and […]
As VP of Strategy for a super fast-growing digital agency, Mike Corak knows something about creating a successful content marketing strategy, for both his own agency and his clients. He also knows how to help clients to see the value of content marketing. And Mike’s client list is impressive, including big shots like Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, […]
With eCommerce success story Classy Llama, Kurt Theobald has hit one out of the park. However, it didn’t happen overnight. Kurt had plenty of failures along the way, which of course means that he learned a ton of valuable lessons along the way (listen as he reveals his biggest mistake in our interview). One of the […]
No matter what business you’re in, you never stop selling. Whether it’s to clients, businesses, your superiors or your peers, having the skills to convey the quality of your product is a necessity. Ian Altman has a formula and has been successfully demonstrating that formula to eager businesses and organizations. Whether it’s identifying potential pitfalls, […]
It’s such a pleasure to me to have a chance to talk with a well-known entrepreneur like Yanik Silver. Yanik has been selling since he was a teenager – his father enlisted him early on to help sell medical devices. That was some time ago, and since then Yanik has taken eight different products to […]
I love content marketing and marketing automation and have created a lot of content here on my blog to share what I have learned. I have even written a book about it. When done correctly, content marketing and marketing automation are extremely effective at capturing leads and nurturing them towards the point where a lead […]