July 2014 Traffic Report: Finally, a Quick & Easy Look at the ROI of Content Marketing

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July-2014-traffic-report

July-2014-traffic-report

When it comes to your website, do you ever wonder, What’s working? What content is most effective? Are we getting an ROI on our marketing dollars?

If you’re doing a great job with your content, it will be effective and engaging, and you’ll be generating not only brand awareness and traffic, but measurable ROI in the form of leads and sales.

(These are all areas we cover in detail in the process we go through with our Groove Digital clients.)

So how do you know your content is effective, and is actually leading to increased sales? How do you actually evaluate the ROI of content marketing?

To answer this question, we supplement the excellent data provided by Hubspot (which really helps us look at the leads and sales end) with data from Google Analytics (GA), which gives us an overall picture of our traffic and its effectiveness. The nitty gritty details of the GA analysis is exactly what I’m going to reveal in my monthly traffic report for July. (To see June’s report, click here.)

In the past, I’ve found GA to be overly complicated and hard to use. I always knew there was gold in the data, but GA’s poor design makes it difficult to figure out exactly what’s going on. Each month it took time and effort to dig around for the statistics we wanted to view, and each month we knew there were more that we could be looking at. This month, we began using our latest GA dashboards, and I couldn’t be happier.

The data we look at for our traffic report helps us to answer the questions of What’s working and what’s not? What’s most effective? and What is the ROI of our content marketing – how many leads is it getting us?

Here’s what we found for July:

Business Stats

Our high-level traffic and conversion data is available on our Business dashboard. Here we find out:

  1. Are we getting more visitors?
  2. Where are our visitors coming from?
  3. What is the trend in conversions (in our case, subscribers)?
  4. Where are conversions coming from?
  5. Who are our top social media referrers?
  6. Are visitors consuming more content? Are they spending more time on the site?
  7. What percentage of our traffic is from mobile?

BIBusDash

Traffic & Referral Sources

For the month of July, we continued our focus on Groove Digital Marketing agency activities. Even with the majority of our posts published on Groove, Bright Ideas received a lot of traffic.

traffic_and_referrals_July_2014Continuing the trend from last month, our traffic from organic search is waay up again! Most of the increased month-over-month traffic came from organic search, which increased by over 70% from June (in May we had just over 600 organic visitors; before that we were averaging around 400!):

organic_increase_July_2014

Again, as in June, it appears that most of the increase in organic traffic reflects the long-term effects of posts with targeted SEO that were published in February and March (more on this in the Page Performance section, below). This data, as well as a once-again lower Alexa rank this month, indicates that – as expected over time – our domain authority continues to increase.

Essentially, we’ve hit some sort of critical mass. Strike another win for content marketing!

Subscribers & Referral Sources

To get truly useful data from GA, you want to know not just what traffic you have, but how many conversions you’re getting. In other words, how many of those visitors are you converting to subscribers? Or, if you have online product sales, to customers? In our case, we measure conversions in terms of subscribers.

In order to do this you need to set up what GA calls conversion “goals”, so that this data will be available. This was something that until recently, we didn’t have working (it’s trickier than it should be!). We finally hired someone to help with this.

Click here to purchase these dashboards for your business (includes goals setup).

We had significantly increased subscribers in July. Most of the increase was from organic traffic, which converted at 3.5% vs 2.1% in June.

conversions_July_2014Significant Conclusions:

  1. We are getting more visitors.
  2. Our visitors are coming from a balanced portfolio of traffic sources. Most of our increased traffic is coming from organic search.
  3. Conversions were significantly increased over June.
  4. Most conversions are coming from organic search and direct. We can assume that most of the direct conversions are from organic search or referral (people who typed in the website manually vs clicking on links).

Content Analysis Stats

Our Content Analysis dashboard helps us answer questions such as:

  1. Which content was the most popular?
  2. Which entrance pages got the most traffic?
  3. What pages had the most conversion “assists”? (A page “assists” a conversion if visitors view it before conversion.)
  4. Where are visitors exiting my site?
  5. What is our overall site engagement? (How long are people spending on each page?)
  6. How engaging is our top content?
  7. Where in the world is my traffic coming from?

BIContentDashboard

Popular Content

By far our most popular pages are lumped together under ‘Other’. This is actually a really good thing as it indicates we have a lot of different content that appeals to our visitors.

most_popular_content_July_2014

Besides our homepage and our main blog page, the most popular pages were two posts that went viral on StumbleUpon (How to Attract Retainer Clients on LinkedIn, and The Dumbest LinkedIn Mistake I See Over and Over Again).

Click here to purchase these dashboards for your business.

Popular Entrance Pages

Again, our StumbleUpon posts showed up as popular entrance pages, as people went directly from StumbleUpon to those pages. In addition, we sent email traffic to our Groove Digital Marketing Agency Update page, and our June 2014 income report.

The remaining popular pages are older posts that seem to be receiving significant organic traffic: my interview with Sam Ovens, and my analysis of Infusionsoft vs Ontraport and Infusionsoft vs Mailchimp. With the Infusionsoft posts in particular, we used focused keywords and smart SEO tactics when we first published them, and our domain authority with respect to all things Infusionsoft is strong.

traffic_per_page_July_2014

Here’s more details on how the entrance pages compare between June and July:

traffic_details_per_page_July_2014

Conversion & Conversion Assist Pages

Now here’s where it gets interesting.. here are the pages that were most likely to convert a visitor to a subscriber. Our increase in conversions from June (145 conversions) to July (347 conversions) was 202. A whopping 154 of those – over 75% – were from our Infusionsoft resource page.

top_converting_pages_July_2014

Not surprisingly, this same page also had the highest number of conversion “assists” – that is, people converted to subscribers at some point after viewing these “assisting” pages.
(Other Infusionsoft-related pages that rated for conversion assists were our Infusionsoft vs Mailchimp page, and a tutorial on How to Segment Your List Using Infusionsoft.)

conversion_assists_per_page_July_2014

Significant conclusions:

  1. We had a variety of popular content.
  2. Besides our homepage, the pages that received the most traffic were those that went viral on StumbleUpon.
  3. The pages that converted the most visitors to subscribers were Infusionsoft-related.

Click here to purchase these dashboards for your business.

Additional Information

In addition to the Business and Content Analysis Dashboards, we have Site Performance and Realtime Traffic dashboards.

Site Performance Stats

Our site performance dashboard answers the following:

  1. What is the average page load time?
  2. What is the page load time for new vs returning visitors?
  3. What is the average load time for popular pages?
  4. What is the mobile page load time?
  5. What is the average server response time?
  6. What is the server response time for new vs returning visitors?
  7. What is the average domain lookup time?

BISitePerfDash

Realtime Traffic Stats

Our Realtime Traffic dashboard answers the following:

  1. How many active visitors are on the site right now?
  2. What are their locations around the world?
  3. What pages are they on?
  4. What keywords brought them to the site?
  5. How many pageviews have there been in the last 60 sec?
  6. How many pageviews have there been in the last 30 min?

Realtime Dashboard   Google Analytics Aug 8

Want Dashboards Like These?

If you’d like to purchase these dashboards for your own business, you’re in luck! We have a dashboard package available that includes:

  • The Business Dashboard
  • Setup of GA goals so your conversions appropriately reflect your leads or online sales (as applicable) – necessary to make the conversions portion of your Business Dashboard work correctly
  • The Content Analysis Dashboard
  • The Site Performance Dashboard
  • The Realtime Traffic Dashboard
  • Plus a training call to be sure you know exactly what each part of the dashboard means

Click here to purchase these dashboards for your business.

Summary and Insights

If you thought this post was helpful, please be sure and share it!

Our dashboards quickly revealed that:

  • We’re getting a lot more organic traffic.
  • We’re getting many more conversions, a significant number of whom are interested in Infusionsoft.

Best of all, it didn’t take a lot of time to figure this all out.. have I mentioned how much I’m digging those new GA dashboards?

Click here to purchase these dashboards for your business.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

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Groove Digital Marketing Agency: Key Activities and Results Week of July 7th

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In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here (there was no post for the week of June 30th because I took most of the week off as part of the July 4th long weekend).

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business.

Sound good? Let’s get into it.

Key Activities in the Week of July 7th, 2014

During the past week, here’s a summary of what happened:

  1. Since my last update, we published 16 blog posts
  2. We launched the Groove Digital Marketing Podcast
  3. We submitted a guest post to Social Media Examiner
  4. We did two more discovery calls
  5. We submitted one proposal

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

16 New Blog Posts

You can find them all here. 10 of the posts were for podcast episodes as we have now launched the Groove Digital Marketing podcast.

Why another podcast? Simple…two podcasts in iTunes doubles my chances of being found, plus, now that the podcast is such a big part of my prospecting strategy, I felt it was important for it to have the same brand name as the agency to avoid confusion.

Guest Post Submission to Social Media Examiner

SME publishes a new post every day, and virtually every single one of them is contributed by writers like myself.

The goal here is to expose our content to people that don’t yet know we exist, and SME is just one of the blogs that we are going to test to see if we can attract more of the right people. (I’m sure we’ll get traffic…but I don’t yet know if it’s the right traffic.)

After reading GrooveHQ’s post on guest blogging, I felt that this was something that I really needed to stop procrastinating on. The strategy that we are following (in terms of the landing page) is exactly the same as what GrooveHQ did.

To build relationships with higher traffic blogs, I’m extending invitations to them to be a guest on my podcast.

Two More Discovery Calls

In case you aren’t familiar with the term, a discovery call is the very first sales call that I do with a sales qualified lead (SQL).

SQL #1 is a firm that HubSpot referred to us. They are a 25 employee company up in Toronto that makes a technical product that is used by large corporations and the government. HubSpot referred them because they were looking for an agency that could assist them with ongoing content production.

SQL #2 is a 60 person accounting firm from Kansas. They didn’t fill out a form on my site. Instead, they just called me.  When they called they told me that they’d been listening to my podcast for quite a while and were convinced that I could help them to increase their lead flow in a specific niche they are targeting.

For both of the calls above, I focused on asking questions to gain an understanding of the issues that they are trying to deal with, the impact that these issues were having, and the importance of those issues relative to all the other things they are working on right now. If you would like to learn more this type of sales process, buy this book by Ian Altman. It’s worth far more than the $9.31 you’ll pay for it.

Once I was satisfied that they had issues I could help them with, I asked them to supply me with:

  • A list of their top 3 competitors
  • Their current monthly website traffic
  • The average lifetime value of a customer

I then scheduled another call with each of them so that I could give them my inbound marketing presentation, which I customize each time to include the data that they supplied to me. (We scheduled the second call while we were still on the phone for the first call.)

New Proposal Submitted

One of the people that has been a guest on my show runs a $3M company and since we recorded the episode, we’ve been talking about helping them with inbound marketing. We’ve submitted a proposal and are now waiting on the decision. If they proceed, the retainer will be at least $3,000/mo.

If all goes as planned, we should have an answer during the week of July 14th.

Traffic & Leads

Here’s a summary of this week over last.

July7weeklytrafficreport

Last week I wrote that we saw impressive gains on all KPIs in June. Here’s the summary. We saw very strong gains across all KPIs. I attribute much of these outsized gains to the webinar that we did on June 28th. I’m hoping to do another before July is over.

JuneTrafficRecap

Marketing Agency Duel: The Race to $20,000 in Monthly Recurring Revenue

Just in case you missed it in prior updates, I have challenged my friend Drew Sanocki to a marketing agency duel where we are literally going to race each other to $20,000 a month in retainer income. You can get all the details in last week’s update here.

Additional Resources

What Questions Do You Have?

If you have questions about this post, or anything to do with marketing, please leave them in the comments down below. That way, I can look at the most commonly asked questions and write detailed blog posts on these topics in the future. If you don’t ask questions, it’s much harder for me to come up with ideas to write about, so please don’t be shy!

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

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Walter Bergeron Started From Scratch, Built and Sold His Company for $10M

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WALTER BERGERON FC 14

Walter Bergeron is a multi-millionaire serial entrepreneur, a best selling author and Marketer of the Year. This Navy veteran started his entrepreneurial journey at the young age of 12, detailing automobiles in his parents’ driveway and has owned many businesses since then.  In 1996, after he completed a U.S. Navy tour aboard the nuclear powered aircraft carrier USS Carl Vinson, he started his industrial repair company in a small shed in the middle of the sugarcane fields of Louisiana. His entrepreneurial path led him to sell his industrial company for $10 Million and is now guiding other driven entrepreneurs on a path to exponentially grow and sell their business to achieve their own 8 figure lifestyle liberating payday. For a free copy of one of his bestselling books go to www.walterbergeron.com .

Listen to the Audio

Our Chat Today

  • Tell me about the Pivotal moment you had before sales recently increased.
  • So you doubled your previous years revenue in just 90 days?
  • What did you do to freely gain an understanding of your market and clients?
  • Please tell me about the newsletter you created and the results you achieved.
  • Please tell me about the new client acquisition campaign.
  • Please tell me about the steps that lead up to your industrial case.
  • How did you get traffic to your landing pages?
  • Please tell me how you upgraded your lead generation system.
  • Tell us about the other companies that you bought.
  • Please tell me about how you create systems to run your business.
  • How did you sell your company?

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Groove Digital Marketing Agency: Key Activities and Results Week of June 23rd

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how to launch a marketing agency groove weekly header
Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback is very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Week of June 23rd, 2014

During the past week, here’s a summary of what happened:

  1. We published 4 blog posts
  2. We did a discovery call with another new lead
  3. I handed prospecting off to my VA
  4. I hosted the June Marketing Agency Mastermind meeting
  5. I developed a new daily routine
  6. Ian and I held our webinar
  7. Liz and I took off for the weekend to celebrate our 1st wedding anniversary!

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

4 New Blog Posts

Discovery Call with a New Lead

Yet another podcast guest has expressed interest in working with Groove to help them with their inbound marketing. This company is a very successful agency; however, content marketing has thus far not played a huge role in their success.

They’d like to change that, and so we booked a call to talk about options.

It’s too early to tell the outcome just yet; however, I’m fairly sure they are going to retain us for some kind of ongoing help with their content marketing. With that said, having had two other agencies get excited about content marketing, and then not follow through, I’m really not sure how this one will turn out.

At the end of our meeting, they told me that budget was not the issue and they were very likely to proceed in some capacity. Look for an update next week.

I Handed Off Prospecting to My VA

Since creating my Target100 list, I have been very hands on with the prospecting and have invested quite a number of hours into sending LinkedIn requests, one-off emails, and tweets.

Now that I have tested a number of strategies and found that podcast invitations seem to work the best to get conversations started, I have handed the ask off to my VA.

What a time saver!

Now, all I have to do is reply to the people who accept my invitation for a pre-interview.

Like I have said before, if you’ve not yet started a podcast, there is no better prospecting tool on the planet.

The June Mastermind Meeting

Once per month I hold an online meeting for the Bright Ideas Elite Mastermind and last week I held our most recent meeting. Our special guest was Rachel Cogar and she spent 80 minutes answering questions from myself and the other members of the group.

Rachel has built a very successful 7 figure agency that allows here to earn a very nice six figure income; all while working from home and raising her kids. Impressive!

If you’d like to apply to join our mastermind, you can do that here. It costs $179/month.

My New Daily Routine

After reading a post on Michael Hyatt’s blog about creating a daily routine, I decided that my routine needed a tune up. Since Kiana was born, I’d been sleeping in more than usual (due to a lack of sleep!) and now that she’s sleeping most of the night, I felt it was time for me to resume waking up at 5:30am.

If you’d like to see my current routine, check it out here. Over the years, many people have written to me to ask how I get so much done, and I will tell you that this routine, combined with the help of my team, is how I do it.

Ian and I Hosted Our Webinar

On June 26th, Ian and I hosted our webinar and out of 230 registrants, 90 people showed up. If you haven’t hosted a webinar before, you might be surprised to see that the “show rate” was just 39%. This is actually slightly higher than normal, as far as webinars go.

There are a number of reasons why so few show up. Some people only register so they can get access to the replay, some people’s schedules & moods change, and some people like to register for just about every webinar they are ever invited to, even though they know they probably won’t attend.

Content-wise, I thought the webinar was excellent and quite a number of people emailed afterwards to say as much. However, I think one of the mistakes that I made was to host it in the afternoon. Being as I’m such an early riser, my energy is usually much lower in the afternoon than it is in the morning.

One of the unexpected benefits of the webinar was this email:

Trent,

I was able to attend a conference call last week hosted by you and Ian Altman (Discover How to Make Clients Chase You).

As you know, a banker’s services are highly commoditized. It seems that everyone has the same thing, and says the same thing. Distinction is a challenge. Regulations play a part in this, and they also limit communication avenues, and make selecting clients tricky.

Economic reports are starting to reflect what I have seen firsthand this year. I entered the year with a full pipeline comprised of walk-in clients and prospects. However, the flow quickly tapered by the end of the first quarter, and is dry now.

Now I’m in the position of being on the “hunt” for new clients to refill the pipeline, keep a steady flow, and grow my book. As I am not simply tending to walk-ins, I want to be effective by being selective. I have been spending time every day trying to get better at reaching those prospects that I believe I can best serve.

Your call was very helpful, so I have been looking for more information from you – hence my prying around on your profile. I have shared with others in my company the things I have learned from you, including the article you posted on LinkedIn, How (and why) to Define a Targeted Audience for your Marketing Campaign. Some have asked if the webinar I attended was recorded and if others could view it, so far I’ve not seen that it is available.

If you are looking for corporate clients like the bank I work for, Columbia Bank, I would be happy to do my best to make introductions.

As you might guess, I wrote back and told him that I’d love any introductions that he’d care to make. Below is the reply that I got a few minutes ago:

I am working on the bank side of things now to try to coordinate an introduction for you. Respecting your time, and the time of our folks, I want to get you to the best person possible. It may take a few days to nail this part down.

You didn’t miss anything, CB does not have a blog, at least one that I’m aware of. We do have a Twitter account, but I ‘m not sure how effectively it is being used. We actually have people assigned to “social media,” but I really believe we are missing the boat still. These are the folks I would like you to meet.

I’ll be in touch again soon.

Thanks!

The lesson here is this: the production and distribution of genuinely helpful content rarely goes un-rewarded, so get on it and start producing helpful content today!

Liz and I Celebrated Our 1st Wedding Anniversary

Here in Idaho, we are surround by beautiful country and to celebrate our first anniversary, Liz and I booked a cabin up at a place called Redfish Lake. We first discovered Redfish back on our honeymoon, so it was pretty cool to go back a year later.

LizandKianaRedFish

To say that Redfish is a beautiful place is an understatement!

RedFish

Traffic & Leads

Thanks to a webinar we held on June 26th, new leads this past week were up quite a bit. For the month of June overall, the increase has been huge. Look for a full report in the June traffic report.

Jun23TrafficUpdate

Marketing Agency Duel: The Race to $20,000 in Monthly Recurring Revenue

Just in case you missed it last week, I have challenged my friend Drew Sanocki to a marketing agency duel where we are literally going to race each other to $20,000 a month in retainer income. You can get all the details in last week’s update here.

Additional Resources

What Questions Do You Have?

If you have questions about this post, or anything to do with marketing, please leave them in the comments down below. That way, I can look at the most commonly asked questions and write detailed blog posts on these topics in the future. If you don’t ask questions, it’s much harder for me to come up with ideas to write about, so please don’t be shy!

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

[xyz-ihs snippet=”BuildGroove”]

Groove Digital Marketing Agency: Key Activities and Results Week of June 16th

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how to launch a marketing agency groove weekly header
Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback is very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Week of June 16th, 2014

During the past week, here’s a summary of what happened:

  1. We published 3 blog posts
  2. I met with a new prospect (the new CMO of a very large software company) and gave them a proposal
  3. I finalized the slide deck for this week’s webinar
  4. I added some more content into Groove’s funnel
  5. I developed a mind map for the Ultimate Guide to Inbound Marketing
  6. Liz, Kiana, and I attended the Eagle Rodeo 🙂
  7. My friend Drew Sanocki and I decided to launch a marketing agency duel!

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

3 New Blog Posts

Proposal Sent to a New Large Prospect

Using the LinkedIn prospecting strategy that I explained here, I was able to secure a meeting with the CMO of a large UK-based software company that is struggling to get traction in the US.

The meeting was actually in person, because, strangely enough, the CMO lives here in Boise.

When we met, I asked him to explain the marketing issues that were at the top of his list. I then asked him to explain to me the impact these issues were having on his company (this style of questioning is something we are going to cover in detail during this week’s webinar, so make sure you register).

Once I’d confirmed what his pain was, I explained to him a few ways that I thought we could work together to solve the problems. He told me that he really liked the concepts that I’d explained and asked that I sent him a proposal. As my proposal is pretty much a boiler plate, sending it out is pretty easy, so I was happy to do it.

The proposal was sent on the 16th, and on the 20th, I received an email from him that said:

Hi Trent,

The pleasure is on my side. Thanks for the documents and links. Well done. I need to review in detail while I am travelling extensively over the next two weeks. Will likely get back to you after July 4th weekend.

Regards,

After receiving this email, I logged into DocSend (use this link for free access) to see how much of the proposal he’d looked at, and if it was shared with anyone else. As you can see below, he viewed 96% of the proposal and spent 1:07 on the pricing page…which is a good sign.

During our meeting, he told me that he was the sole decision maker, so it’s not a surprise that it’s not been shared with anyone else so far.

DocSendreport

At the end of our meeting, he told me that he was most interested in starting on a retainer, so with a little luck, after July 4th, he’ll sign on for a $3,000/mo retainer.

I Finalized the Slide Deck for This Week’s Webinar

I have to say that I’m pretty stoked about this week’s webinar. Over the last year, I have learned a LOT about content marketing and my results continue to improve as a result of what I’ve learned.

In the last two weeks, in particular, I have notice the quality of inbound leads has increased quite a bit. I’m happy to say that we are now starting to generate leads from companies doing $5M+ in sales….which is exactly the type of leads we want.

I attribute this increase in lead quality to how I’m using Oktopost (affiliate link) to promote my content on LinkedIn. Here’s the video that I created last week that shows how I’m using the software. If you haven’t yet grabbed your spot for the webinar, register here before it’s full.

I Added More Content to Groove’s Marketing Funnel

While seemingly an unexciting announcement, I included it in this week’s update because I wanted to make sure you understood something about a marketing funnel.

The goal of the funnel, especially at the top of it, is to build trust, and the way to do that is with content. But you knew that already, right?

Well, here’s a tip for you: the content that you are using doesn’t all have to be yours! In fact, it’s a good idea to also curate some other people’s content in your funnel, especially if it is content that will help you to convey the point(s) you are trying to get across.

In my case, the way to do this was to find some posts on other people’s blogs that would help me to demonstrate the value of inbound marketing to my prospects. To do this, I simply wrote emails that gave brief introductions to the content along with a link.

Here’s an example:

CMI-Email1

So, the take away for you here is this: you don’t have to be the one to write every post that you use in your funnel. In fact, it’s better if you curate the work of others in addition to your own content.

The Ultimate Guide to Inbound Marketing Mind Map

Over the last few weeks as I’ve been carefully watching the leads we’ve been capturing, I have been thinking hard about ways to attract more of the right kinds of readers.

In order to do that, I have to first decide who I really want reading the Groove blog. At this point in time, my most desired type of reader is the CMO of a $5M+ technology company that isn’t yet getting very good results from their inbound marketing efforts….if they have even started, that is.

Once I know the who, I need to discover what makes these people decide to hire a company like mine. What problems are they having? What language do they use to describe these problems? Where do they look for solutions? Who already has influence over these people now?

This isn’t a step that I put enough effort into when I first launched Groove; mostly because I thought I already knew the answers to these questions.

Well, it turns out that I didn’t.

Oops.

So, with that in mind, I developed the mind map below.

Click to Enlarge

Click to Enlarge

There are a couple of reasons why I think this mind mapping exercise is worthwhile.

First, I’m a visual person, so seeing the problem laid out in front of my eyes helps me to think my way through it.

Second, once I have a visual representation of my plan, I can share it with others and ask for their input (please leave your questions down in the comments).

Third, when I showed this to another agency owner, she said, “Trent, that thing is awesome. You should show it to prospective clients so they really understand what it is that you are going to be doing for them.”

Liz and I Went to the Rodeo

Ok…so this has nothing at all to do with how to build a marketing agency…but we had a blast and I like to share a little bit of our personal lives with you as well, so here’s a pic of my better half 🙂

LizRodeo

Traffic & Leads

Thanks to a webinar we are holding on June 26th, new leads this past week were up quite a bit.

GrooveTrafficJune23

Marketing Agency Duel: The Race to $20,000 in Monthly Recurring Revenue

I’ve saved the best for last in this week’s update!

On Friday, I was on the phone with my friend Drew Sanocki, owner of Mineral, a paid search agency, and we were talking about our plans for the future.

Drew and I actually have fairly similar backgrounds. We have both founded multi-million dollar companies and sold them. We both have a new babies, and we are both growing marketing agencies.

Among the many things we discussed was our mutual desire to get to $20,000 a month in retainer income as fast as possible. I told Drew that I’d been writing these blog posts and publishing income reports and I suggested that he become a contributor to Bright Ideas so he could also write a weekly update.

He thought that was a great idea, so look for his first post soon.

Another of the things that we agreed to do was to create a “Marketing Agency Duel” so we would publicly race each other to the goal of $20,000 in monthly retainer income.

If you think this is something that you’d like to see, please be sure and tweet out this post, as well as to leave us a comment with any questions or suggestions you have on how we should run the duel.

Personally, I’m hoping to kick his butt! (and I’m sure he plans to do the same, lol!)

Here’s a podcast episode Drew and I recorded to give you more information on the duel.

Additional Resources

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

[xyz-ihs snippet=”BuildGroove”]

Groove Digital Marketing Agency: Key Activities and Results Week of June 9th

, ,
groove-weekly-update-post-header

how to launch a marketing agency groove weekly header
Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback is very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Week of June 9th, 2014

During the past week, here’s a summary of what happened:

  1. We published 2 blog posts (it was supposed to be 3)
  2. We received payment from our big client and started working on their project
  3. We signed another new client to a $3,000 monthly retainer
  4. Another podcast guest is looking to become a client
  5. I started using a new tool to promote content on LinkedIn
  6. I started to plan a joint webinar with a successful author
  7. I sent out 50 emails using my LinkedIn strategy and a new spreadsheet I’ve created
  8. One of our proposals didn’t get accepted (and why)

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

2 New Blog Posts

Rather than list out all the posts, just head over to Groove’s blog to have a look.

Regular readers will have noticed that we’ve reduced the number of posts that we are publishing each week. The reason for this because, according to data from Hubspot, it’s key to get to 51 posts as fast as possible. Once you do, leads generated actually go up a fair amount. In our case, that is pretty much what happened.

Going forward, our plan is to publish 3 posts per week. The only reason it was just 2 this week was due to a miscommunication on my part.

We Received a Check for $14,000

Remember the big client that I told you we landed a few weeks ago? This week we received payment and started the work.

So why am I bothering to include what appears to be such a trivial fact in my update? In my first company, I was foolish enough to start work and then invoice the client when the work was done. Then, I waited another 30+ days to get paid. From a cash flow perspective, that s-u-c-k-s.

With Groove, we bill our clients in advance. When ask by the new (big) client what are payment terms were, I told them “we bill in advance” and they both started laughing. “Seriously…what are your payment terms?” they asked again.

“We bill in advance.”

They still didn’t believe me. So I repeated it again and they said, “ok.”

My point is this: if you don’t ask, you won’t get.

Getting paid after the work is done is very risky, especially if you have staff or sub-contractors to pay before hand. Most people bill after the work is done because they are too chicken to ask a new client for the money up front.

Just ask. You have nothing to lose and a LOT to gain.

We Signed a $3,000/mo Retainer Client

On Tuesday, we received a $3,000 payment from another new client. This client found our content some time ago and has been steadily consuming it ever since. On May 30th, they completed the web form for our Bottom of Funnel offer (a free consultation to talk about our Inbound Marketing Game Plan). On June 5th, when we talked, they told me that they’d really been enjoying my podcast, and knew that we could help them to solve their challenges.

Given that they already knew so much about us (thanks to our content), the first scoping call was like a conversation with someone I knew well, and a day or two later, their order came in. First phase is to create their Inbound Marketing Game Plan. Once that is done, we are going to set them up on HubSpot (they are also using Infusionsoft, thanks seeing a lot of my content on it), and once that is done, we’ll be helping them to publish and promote their blog posts.

My Podcast Strikes Again!

A few weeks ago I recorded an interview with a CEO who expressed interest in becoming a client. Since then, we’ve exchanged a few emails and I’ve told them how much it costs. He emailed me again to schedule a time for his team and I to talk about it more next week. With a little luck, when I write next week’s update, we’ll have yet another client.

The New Tool I’m Using for Promoting Content to LinkedIn Groups

Last week I started using a new tool called Oktopost to promote my content on LinkedIn. So far, I’ve found the tool to be excellent for a number of reasons:

  • It has features that no other tool (that I know of) has
  • I can connect more than one LinkedIn profile
  • I can pre-schedule my shares
  • The analytics on which post and which groups are producing traffic is EXCELLENT

In the video below, I give you a very brief overview of the app. If you like what you see, go sign up for a free 30 day trial (affiliate link) and Valerie from Oktopost will reach out to you to give you a one-on-one training session.

I Started to Plan a Webinar with a Past Podcast Guest

One of my past guests is a very smart guy by the name of Ian Altman. Ian is the author of a VERY good book called Same Side Selling that I have found to be among the most helpful books on the topics of sales that I have ever read. I strongly recommend you get it.

Given that Ian is a sales guy and I’m a marketing guy with two decades of sales experience, we get along pretty well. About a week or so ago, I reached out to Ian to ask him if he’d like to do a webinar together as a lead generator. He was immediately on board and our webinar is scheduled for June 26th at 3pm EST. Click here to register.

The reason for a joint webinar is this: two minds are better than one, plus, Ian and I will each benefit from getting exposure to each other’s audience. If you haven’t yet done a joint webinar, or even a solo webinar, what are you waiting for? Just ask someone you respect.

LinkedIn + Pocasting for Lead Generation

In my last few updates, I’ve talked a lot about how I’m using LinkedIn for lead generation. As I have been using the platform, I have been continually tweaking my approach and think I have finally figured out the combination of minimum effort / maximum results.

When I originally started using LinkedIn, I wrote a detailed post about what I was doing here. Since then, the only significant change that I’ve made is that I no longer email the top 4 execs in a company. Now, I just sent a connection request to the CMO. Then, when that request is accepted, I sent them another email (via LinkedIn) to invite them to speak to me about being a guest on my podcast.

Below is a screenshot of the spreadsheet I used to track all my activity. It’s not glorious by any stretch; however, as I explained last week, this isn’t really a scalable activity, so the spreadsheet need not be anything super fancy.

As you can see in the 3rd column (called Person #1), once the person has accepted my LinkedIn connection request, I change the color of the cell with their name in it to green. I then send them a LinkedIn email to invite them onto my podcast.

The subject line of that email is: I’d like to talk to you about being a guest on my podcast.

The body of the email says:

I’m in the process of producing a podcast series to talk with marketing executives about what types of digital marketing strategies are working best for tech companies and would like to talk to you about being a guest on my show.

If you are interested, all we’d need to do is arrange a chat for about 10 minutes to see if you’d be a good fit for the show. Interested?

– Trent Dyrsmid

PS. There is no charge to be a guest. Show info: http://groovedigitalmarketing.com/guest

So far, 21% of the people I invite say yes to a pre-interview.

You will also notice a few columns titled, Touch 1, Touch 2, Touch 3, etc… (there are a total of 6 touches). The reason for this is because I want a visual way of reminding myself when I last contact them and what I said (indicated by color code)

prospecting-spreadsheet

The real goal here is to get on the phone with a CMO with the least amount of effort. The podcast invitation paves the way for that. When they reply and say they’d like to be considered as a guest, I do a 15 minute phone call with them to do the “pre-interview” and during this interview, I’m easily able to qualify them as a good prospect or not.

This is by far the best cold email strategy that I have ever tried. If you don’t yet have a podcast, get one. If you don’t know how to get started, read this post.

Once the interview is recorded, I get it transcribed and attach all that text to the post. When I was doing 3+ interviews a week, this got too expensive, so I stopped getting the transcriptions. However, now that I’m producing fewer episodes, I plan to resume posting the transcription…plus, I’m going to have our content manager chop up the transcription into several blog posts. I may also created some ebooks, and maybe even some paid products with all the content that is produced by these interviews.

Voila…high quality original content at a very low cost.

The Proposal That Didn’t Get Accepted

I first wrote about this opportunity here. Thanks to DocSend, I was able to see that my prospect spent quite a bit of time reading my proposal.

When someone spends a lot of time reading it, that is generally a pretty good sign, so why did I get an email that said:

Trent,

I hope your weekend went well.

Thanks for the proposal, I really appreciate it and the time you spent with Jennifer and I on Friday. We are however, in a holding pattern right now concerning the Hubspot decision. We are still looking at several particulars before we move ahead with that decision. So, for now we will pass on using your services. Once things change I’ll revisit the proposal and let you know if/when we are ready to move forward.

All the best,

When I received this email, I was really shocked. I thought for sure we had the deal.

I wanted to know what happened, so I picked up the phone and called them. Turns out a buyer has emerged for the company, so all spending on new initiatives has been put on hold! Drat.

At least I know what we “would” have got the deal (unless the buyer isn’t being honest with me about the M&A talks…which I don’t think is the case).

Traffic & Leads

jun16-hubspot-update

Additional Resources

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

[xyz-ihs snippet=”BuildGroove”]

Create Content or Prospect via LinkedIn: Which is a Better Use of Time?

,
Create Content or Prospect via LinkedIn

inbound vs outbound

Inbound vs outbound marketing. Which is a better use of your time?

I had the opportunity recently to interview 2 CEO’s who were both running very successful businesses and taking very different approaches to lead generation.

One CEO focused on inbound marketing, the other on outbound marketing. Which marketing method is a better use of your time if you are just getting started and don’t have the momentum from having an established content marketing strategy in place?

This podcast discusses the pros and cons of each approach as well as a hybrid approach.

  • (01:38) Introduction
  • (02:05) Inbound or Outbound?
  • (03:15) The case for inbound
  • (05:20) The case for outbound
  • (09:35) Our hybrid approach

For more episodes from myself and other successful business professionals, subscribe now and don’t miss out on future shows.

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

 

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes

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Welcome to the Bright Ideas Community of Entrenpreneurs

Groove Digital Marketing Agency: Key Activities and Results for May 26th to June 6th

, ,
groove-weekly-update-post-header

how to launch a marketing agency groove weekly header
Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback was very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past two weeks (I was just too swamped to write last week’s post) and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Weeks of May 26th and June 2nd, 2014

During the past two weeks, here’s a summary of what happened:

  1. We published 10 blog posts
  2. I began to pro-actively use LinkedIn to prospect for large clients
  3. Met with a new prospect (from LinkedIn)
  4. Sent proposal with DocSend (very cool new tool!)
  5. Target 100 direct mail update

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

10 New Blog Posts

Rather than list out all 10 posts, just head over to Groove’s blog to have a look.

LinkedIn for Lead Generation

In this post, I go into detail on how I’m using LinkedIn to prospect and promote my content in a non-scalable way. Why am I doing something that doesn’t scale? Well, as Paul Graham wrote here, when you are just starting out, you need to focus on activities that allow you to have one-on-one conversations with actual prospective customers.

The reason that this is so important is because you need to get the real-time feedback on what you are saying (your sales message), so that, later on, when you make use of more automated marketing systems, you already know that your message is on point.

Plus, as good as Inbound Marketing is, you can seriously speed up your results with some direct outreach. Most of what I describe in the post is handled by my VA. I simply deal with the replies as they come in.

I’m happy to say that this particular strategy has yielded results pretty quickly. Of the 59 people on my suspect list so far, 25% of them accepted my connection request, and 20% of those people replied to my email. One of them, the CMO of a 50 person company, bought me lunch today – and it looks like they might sign up as a client within a week or so.

My next step is to send the proposal that they’ve asked me for. Normally, I’d do up a proposal in a PDF and send it over and wait. Now, thanks to DocSend, I can get a LOT more insight as to what is happening with my proposal once I send it.

Gains Valuable Insight into Who Read My Proposal Thanks To DocSend

One of the things I hate most about sending a proposal is that I can never get much information on who is looking at it, how often or how long they spend looking at it, and who else they send it to.

Thanks to DocSend, that problem is over!

With Docsend, you don’t send a PDF attachment. Instead, I sent a DocSend link. DocSend provides analytics, feedback, and control for documents you send. You’ll get to see how much time each person looked at each page and who it was forwarded to. You can also update and restrict access to your documents at any time, even after you’ve sent it.

For a free account, and to skip the beta line, use the referral code ‘groove’ at DocSend.com (it’s free)

Direct Mail Update

My direct mail campaign was a total flop. Aside from the two calls that I got in the first week, I have not received a single response to the campaign. I even did a test run of 20 follow up calls. I never got one live person, left 20 messages, and never heard back.

I’m sure that if I hammered away on the phone and made hundreds of calls, I would have got through…and maybe even landed a client…but I HATE cold calling, so I didn’t do it.

Traffic & Leads

Weekly_traffic_Update_May30

What’s Coming Next Week?

In next week’s update, I plan to:

  • Share the results of my prospecting and a spreadsheet I’ve built to track and manage my outreach
  • Share a new tools that I’ve found for helping me get more eyeballs on my content on LinkedIn

Additional Resources

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes

Never Miss an Episode

Welcome to the Bright Ideas Community of Entrenpreneurs

Groove Digital Marketing Agency: Key Activities and Results for May 19th

, ,
groove-weekly-update-post-header

how to launch a marketing agency groove weekly header
Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback was very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Week of May 19th, 2014

During the past week, here’s a summary of what happened:

  1. Kiana got bigger
  2. We published 5 blog posts
  3. I gave our site a ‘make over’
  4. Created 8 more lead magnets

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

Kiana Got Bigger

Kids grow like weeds. Kiana’s body weight has increased by 13% in just two weeks. Wow!

Here’s a few pics of our little darling (yes, I know pics of Kiana has nothing to do with this post…but I just couldn’t help myself!)

kiana-faces

At the ripe “old” age of 23 days, Kiana has already been on a number of adventures; a train ride and boating among them. As you can see, she didn’t think too much of boating. Or maybe she just didn’t like the color of the life jacket?

kiana-boating

5 New Blog Posts

Here are this week’s posts:

Website Upgrade

As you may recall, when I fist launched Groove’s site, it looked very similar to a friend of mine’s because he’d sold me a copy of his basic look/feel. Given that the site got zero traffic back then, I wasn’t interested in spending days to design my site and write basic content.

Now that, thanks to our blogging, traffic has taken off, so I knew it was time to give the site the attention that it needed to better convey our message, as well as to look different than Robb’s site.

If you’d like to see the new look, head over and check it out.

New Lead Magnets

The more landing pages you have, the more leads you will capture, and in order to have more landing pages, I needed more eBooks to offer as leads. The following eBooks are now in the works:

  1. 10 Useless Things to Cut From Your Marketing
  2. Social Prospecting Workbook: How to Use Social Media to Find New Leads
  3. 6 Marketing Metrics Your Boss Actually Cares About
  4. An Introduction to Closed Loop Marketing
  5. 10 Step Website Redesign Checklist
  6. Attract Customers with Twitter
  7. Unlocking ROI Analytics
  8. Inbound Marketing Campaign Toolkit

All of these ebooks will each have a landing page of their own as well as be listed on our Resources page (not yet completed).

Traffic & Leads

Since my decision just over a month ago to begin actively blogging on Groove, the results have come very quickly. Below is a summary of the activity over the last week. As you can see, traffic was up 16% from the previous week and new leads were up 12%. Go team! 🙂

weekly-snapshot-may-26

 

Additional Resources

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

[xyz-ihs snippet=”BuildGroove”]

How to Grow Your Agency’s Revenue From $100K to $300K with Alan Vitberg

,
ALAN VITBERG FC

alan-vitberg-interview_0

Alan Vitberg rapidly grew his marketing agency from a $100K to a $300K firm.

He shares:

  • why he chose his specific niches
  • how he generates leads
  • his content marketing strategy
  • his LinkedIn strategies (and mistakes he made)

If you’re an independent marketing consultant who would like to build a team and really grow your agency, you will definitely want to listen to this podcast.

Listen now and you’ll hear Alan and I talk about:

  • (04:25) Introduction
  • (05:55) Overview of his firm and strategy
  • (07:55) Why did you pick CPAs?
  • (11:55) Please describe your content marketing strategy
  • (17:10) Please give me an example of a compelling TOFU offer for a CPA
  • (25:25) How do you promote your content?
  • (34:25) How should the solo operator start to build a team to deliver services?
  • (35:55) How do you go about building relationships with other partners?
  • (37:05) How did you land your first manufacturer as a client?
  • (39:15) How do you prioritize your time?

Resources Mentioned

  • avitberg@vitbergllc.com
  • GrabTrentsBonus.com

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Alan Vitberg

Alan Vitberg is owner of VitbergLLC, a marketing agency for B2B and professional services firms. He is a nationally recognized marketing executive, speaker, and author, specializing in helping clients grow their top line though design and execution of lead generation campaigns, “get found first” internet strategies, installation of inbound marketing programs, and laser focusing marketing budgets for more ROI.

Alan is one of the nation’s foremost experts on designing and building websites for lead generation, and is a specialist in content marketing and the use of social media for lead generation.

Prior to VitbergLLC, Alan was the award winning Chief Marketing Officer for a Top 100, mega regional CPA firm (The Bonadio Group). During his tenure, the firm grew from a $12 million/110 person company to a multi-disciplined, $43 million/6 location firm employing 350 people. In addition to branding, strategic, and tactical activities that helped secure a position as the market’s dominant leader for accounting and consulting services, he developed and installed one of the first inbound marketing programs in the nation for professional services firms.

Prior to Bonadio, Alan worked in both B2B and B2C environments, for firms including ALEON Corporation, and Young & Rubicam. His responsibilities included lead generation campaigns; sales support and collateral; brand building; niche building; and both traditional and e-based advertising, collateral, and public relations activities.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes

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Welcome to the Bright Ideas Community of Entrenpreneurs