In this interview, Trent speaks with Rishi Dave, CMO of Dun & Bradstreet. Rishi has been with Dun & Bradstreet since February 2014. Trent found Rishi after reading an article titled, “If a 173 year old public company can digitally transform, what’s your excuse?” If you are a CMO or CEO of an organization that […]
In today’s interview with Mick Hollison, we talk about predictive analytics as it applies to lead scoring. Mick is the CMO for InsideSales.com and a regular contributing author for Inc. Magazine. Predictive analytics is a brand new topic for us on the BrightIdeas podcast. Predictive analytics helps you make objective decisions about lead quality based […]
John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express. Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. […]
Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team. In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination […]
Damian Thompson is the founder and chief revenue officer of Demand Genesis, who’s mission is to help 100 service & software firms build the company of their dreams while we build ours. We help companies gain new customers faster, retain existing subscribers longer, and obtain market leadership through Sales & Marketing Automation, Authority Content Creation, […]
Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business. Over the last 4 years he has taken his business from a regional player to a national leader using inbound […]
Today we interview Ted Prodromou, a Twitter & LinkedIn Expert. He is the author of “Ultimate Guide to LinkedIn for Business” and “Ultimate Guide to Twitter for Business”. Our discussion focuses on ways to leverage LinkedIn to help you generate more leads. This episode is not a LinkedIn primer, it is for people who already […]
Today I interview Laura Roeder, who founded LKR Studios in 2009. Laura has built quite a name for herself teaching people how to create internet fame and how to use social media to further their business objectives. Out of that business she got an idea for a software product that helps people to use […]
Is your sales organization bringing in a steady stream of new customers? In this episode, I interview Adam Becker from Tinderbox. Adam is the Director of Sales for Tinderbox and his role is making sure that the sales and lead generation teams are productive. Tinderbox is a SaaS company focused on the sales productivity space. […]
Julian Stubbs is a brand strategist, writer, and presenter who has developed brand strategies and identities for a wide range of organisations and places – from Hollywood movie company Technicolor, to the Nobel Peace Prize Concert, to the Swedish city of Stockholm. Julian was formerly owner and CEO of Dowell//Stubbs Brand Communications, but sold the company […]