Are your social media efforts inconsistent? Is your brand identity fading? Has every network investment yielded nothing but lost time and wasted dollars? A Not-So-Sweet Song It’s time to face the music, brand marketers: Social media is not infallible. All too often posts strike sour chords, leaving you unable to generate the necessary traffic, sales, and ROI. […]
Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it. Now you have to worry about those friends helping […]
Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more frustrating situation if you […]
Is your social media presence like many businesses these days? Do you have a set it and forget it policy, posting content every once in awhile without thinking about a strategy? It’s time to put that practice to an end! A smart social strategy is essential in today’s crowded social media market. With more people posting […]
By Hilary Givens At first, the Facebook auction may seem like a highly complex or opaque process. However, it is very worth learning and understanding in detail because Facebook advertising is one of the driving forces behind digital advertising today. To help give you a better understand of the auction process, we’ve designed a visual […]
Customers are interacting with your business on so many channels today that it’s hard to keep up. If you’re like most marketers, you choose the easiest way to manage all these customer interactions by breaking them down individually. You track all the interactions from email marketing in one column. Then, you track all of the engagements […]
Have you mastered the art of visual storytelling yet? In our picture and video saturated world, the use of visual storytelling for business is essential if you want to capture new leads, attract new customers and ensure your existing customers remain fiercely loyal to your brand. If you decide to ignore visual storytelling completely and bore […]
As a business owner or marketer, you likely face a similar set of challenges every day. How will you attract new customers? How can you keep your customers engaged? How will you create a sustainable model for revenue growth? How can you add automation throughout the entire marketing process? In today’s ever-changing consumer environment, it […]
This is a guest post by Brian Laney, originally featured on the AlertTech blog. Do you know what you need to do to create lifelong customers? Want to know what retail technology industry leaders are using to help maximize their profits and build customer loyalty? Smart retailers are always looking for ways to increase profits. […]
Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate. He has helped them achieve phenomenal results. In the interview, we unpack the tactics that […]