How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months

,
amanda-todorovich-car_0

how to increase blog traffic with Facebook by Amanda Todorovich

Amanda Todorovich is the Marketing Manager of Digital Engagement at the Cleveland Clinic. She oversees all content marketing strategies including the blog, social media, and email marketing. The Cleveland Clinic has been blogging for about a year and traffic has grown from 250,000 visitors per month to over 3 million visitors per month.

In this interview you will hear Amanda explain a couple of really important things that you need to understand if you haven’t started inbound marketing or haven’t yet found success with it. We discuss the importance of buyer personas, how to figure out what to write about, and how to get eyeballs on the content.

The Cleveland Clinic has put a huge amount of focus on Facebook and made a significant investment in building their following there. If you want to learn how to maximize reach and increase blog traffic with Facebook, listen closely!

Listen now and you’ll hear Amanda  and I talk about:

  • (01:00) Introductions
  • (04:35)  Is Digital Marketing a big deal for hospitals?
  • (09:10)  How did you determine what to write about?
  • (11:20)  How did you define your persona?
  • (15:35)  Why did you choose to focus on Facebook?
  • (19:20)  What are some of the specific tactics you are using on Facebook?
  • (20:55)  How do you track the results of your variant testing?
  • (22:35)  How did you first get started building your Facebook following?
  • (25:00)  How did you target users with your paid acquisition?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/24

About Amanda Todorovich

amanda-todorovich_0Amanda Todorovich – Marketing Manager, Digital Engagement at Cleveland Clinic – is a content marketing and social media leader with more than 15 years of experience in a diverse collection of business environments – hospital/healthcare, start-up online publisher, corporate consumer PR. Passionate about digital communications and customized strategic content of all kinds.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes

Never Miss an Episode

Welcome to the Bright Ideas Community of Entrenpreneurs