Welcome to Bright Ideas!
Hi, I’m Trent. I run a multi-million dollar eCommerce business, and this is my personal blog & podcast.
Here on Bright Ideas, you will find hundreds of interviews with other entrepreneurs, plus a wide variety of other helpful articles. Over the years that I have been producing my podcast, I have interviewed some very smart folks, so I strongly encourage you to have a look through the archives. When you do, you are going to find some incredible stuff.
Going forward, you can expect me to continue to produce more of these interviews and I plan to make each and every one as valuable as I can.
How Can I Help You?
There are two types of entrepreneurs who most benefit from consuming the content on this blog:
Type #1: You’re an aspiring entrepreneur looking for a business to start.
Type #2: You’re already an eCommerce entrepreneur and you are looking for “bright ideas” that you can implement in your business to help it grow faster.
In either case, I strongly encourage you to join me in my journey and become a subscriber.
Kinds Words From Notable Guests
In 2001, I founded an IT Managed Service Provider by the name of Dyrand. The company is still in business today and has continue to win awards for growth.
After running the company for 7 years, I sold it in the fall of 2008. Prior to selling, we were twice recognized as one of Canada’s PROFIT 100 fastest growing companies. I was also named as a “Top 40 Under 40 Businessperson” by Vancouver’s leading business trade journal, “Business in Vancouver”.
Winning these awards was a huge honor; and something I could not have done without the help of my staff.
Being the CEO of Dyrand has (thus far) been one of my greatest accomplishments in business, and the the lessons that I learned continue to serve me to this day.
After selling the company, I moved from Vancouver, BC to San Diego, CA to enjoy my first “mini-retirement”; during which time, I live on the beach, learned to surf rode my dirt bike, and (accidentally) discovered something called “Internet Marketing”.
In hindsight, my first online business was laughable. Way back in 2010, I got my start by building micro-niche websites that I was able to use black hat SEO tactics to rank on the first page of Google for a single keyword. I then monetized the traffic by becoming an Amazon affiliate. My earnings back then peaked at about $3-4K per month from Amazon and Adwords income.
Around the same time, I started my first blog and podcast (Online Income Lab) to share what I’d learned. The blog rapidly became extremely popular (30K visitors per month) and much to my surprise, my income from the blog totaled around $20K per month from affiliate income, my mastermind group, and my own information products.
And then….just like that…it all stopped.
As soon as Google release the Panda/Penguin update, I was out of business within a week.
In hindsight, I should have known better…but the money came in so fast and so easily, I don’t think I took the time to do much deep thinking about the long term viability of this first business. I was just having too much fun.
After the money stopped coming in, I took some time to reflect, and that is when I decided that I would only involve myself in online businesses that:
- Added value
- Had the potential to last for years
It was around this time that I founded Bright Ideas with the goal of teaching small business owners how to use the online marketing to attract other business customers.
For the next 3+ years, I happily ran Bright Ideas, and my digital agency, Groove Digital.
In February of 2016, I decided that I wanted to get out of running service businesses and into eCommerce and my eCommerce business formally launched in April of 2016 when our first product listing went live on Amazon.