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Social Media Management: Little Known Secrets for Leveraging LinkedIn for Lead Generation
/in Podcast EpisodesToday we interview Ted Prodromou, a Twitter & LinkedIn Expert. He is the author of “Ultimate Guide to LinkedIn for Business” and “Ultimate Guide to Twitter for Business”. Our discussion focuses on ways to leverage LinkedIn to help you generate more leads. This episode is not a LinkedIn primer, it is for people who already […]
How to Build an Effective B2B Lead Generation Campaign on LinkedIn with Josh Turner
/0 Comments/in Podcast EpisodesWhen the company Josh Turner worked for went under, he decided to start his own company. He used LinkedIn to get clients, and then his clients noticed the results he was getting on LinkedIn, and started asking if he would manage their LinkedIn campaigns as well. And so LinkedSelling was born. I’ve seen a lot […]
Create Content or Prospect via LinkedIn: Which is a Better Use of Time?
/1 Comment/in Podcast EpisodesInbound vs outbound marketing. Which is a better use of your time? I had the opportunity recently to interview 2 CEO’s who were both running very successful businesses and taking very different approaches to lead generation. One CEO focused on inbound marketing, the other on outbound marketing. Which marketing method is a better use of […]
How to Use LinkedIn to Make Meaningful Connections with Qualified Prospects
/0 Comments/in Blog PostsAre you looking for a systematic way for your sales team to generate qualified leads using social media? If so, you are not alone. Earlier today, I had the pleasure of receiving an email from a guy named Doug, who’d read one of the most popular articles I’ve ever written. Here’s what Doug wrote to […]
How to Attract Retainer Clients Using LinkedIn with Tony Wright
/4 Comments/in Podcast EpisodesTony Wright is the CEO of WrightIMC, an integrated marketing agency that did $2.3 million in revenue last year and is on track to earn over $3 million in revenue this year. Want to learn how to get more retainer clients? 90% of WrightIMC’s revenue is retainer income. Tony also shares his 4-step strategy for SEO, how he uses speaking […]
Create Content or Prospect via LinkedIn: Which is a Better Use of Time?
/0 Comments/in Blog PostsAre you looking for ways to generate more leads? Are you trying to decide if you should allocate more resources to inbound marketing instead of the more traditional outbound marketing that has served you well over the years? In the last week, as the host of my podcast, I have had the good fortune to […]
The Dumbest LinkedIn Mistake I See Over and Over Again
/33 Comments/in Blog PostsWhen used properly, LinkedIn can be a very powerful tool for generating leads for your company. Sadly, most people totally F**K this up. What I’m about to show you has happened to me at least 100 times, and I have ignored the person who reached out to me every single time. If you are doing […]
Digital Marketing Strategy: Viveka von Rosen on How to Ignite Your Content Marketing with LinkedIn
/11 Comments/in Podcast EpisodesAs the host of Bright Ideas, I get to interview a lot of very successful people and every time I do I have one goal: to totally knock your socks off. I want the interview to be so good that you just can’t help but tell everyone you know about it. Today’s interview with Viveka […]