Kevin Waldron on How to Create a Lucrative Coaching Business

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Kevin Waldron is the founder of Waldron Leadership, a business coaching and consulting company.

An experienced entrepreneur, Kevin started and grew a $24M a year disaster restoration company with over 200 employees before selling his business to a national franchise.

Kevin now helps other entrepreneurs create breakthrough results in their business performance.

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Life After Selling

In this episode, Kevin and I talked about how he sold his $24M disaster restoration company, what life was like after selling, what was missing, and how he has since developed a very enjoyable (and lucrative) business coaching other entrepreneurs on how to take their company to the next level.

Interview Links

If you liked this episode, you might also enjoy:
Tom Poland – Lessons Learned After Selling Four Companies

If you liked this episode, you might also enjoy:
Rick Martinez on How to Create the Ultimate Lifestyle Business

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In an effort to make discussion about this post more social, I’ve moved comments onto Facebook. If you have a comment or question, please click the button below to be taken directly to the Facebook post.

 

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Alex Berman on Cold Email Strategies and Tools Needed for Effective B2B Lead Generation

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Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $12 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.

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Life After Selling

In this episode, Alex and I talked extensively about how to succeed using cold email outreach for B2B lead generation. We also covered some of his favorite tools.

Interview Links

If you liked this episode, you might also enjoy:
Damian Thompson on How to Build a Scalable B2B Sales Process

If you liked this episode, you might also enjoy:
How Shannon Hansen Built His Online Lead Generation Empire

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In an effort to make discussion about this post more social, I’ve moved comments onto Facebook. If you have a comment or question, please click the button below to be taken directly to the Facebook post.

 

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How a Merger Created $2.5 Million in Equity

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In 2001, fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US. They currently have the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.

With such success, in late 2009 Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence. Marcus has been featured in multiple industry publications, including the New York Times, where he was referred to as a “web marketing guru.”

Today, when Sheridan isn’t giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.

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Life After Selling

In this episode, Marcus and I talk about how he merged River Pools with a much larger pool manufacturer and how, during the merger, he was able to get his digital assets valued just as high as their real estate, plant, and equipment. We also talk about why he started the Sales Lion and how doing so has helped him become even more successful.

Interview Links

If you liked this episode, you might also enjoy: David Fox on Life & Lessons Learned After a $20M Exit

 

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I’ve Just Launched an eCommerce Business

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On Feb 3rd, 2016 at 3:15pm MT, my new eCommerce venture went live. Less than an hour later, we’d made our first sale. A whopping $5.75.

By the time I woke up this morning, we’d made another sale of $15.75.

Going from launch to revenue in such a short period of time was really fun, and quite exciting.

If you think having your own eCommerce business would be terrific, read on and I’ll share some more of the back story on what led me to this.

How I Got Started Online

Way back in 2004, my first attempt at building an online business saw me importing fashion jewelry from China and selling it on eBay.

Back then, I could buy a product for $1 and sell it for $10. The business was launched in August (while I was still CEO of Dyrand) and every month we doubled our sales. In December, we sold about $3-4K worth of product. Suffice to say, I thought I’d found the perfect business!

Then in January, sales dropped off a cliff so I shuttered the business to focus all my energy on growing Dyrand, which, at the time, was only 3 years old and not yet profitable. In 2008, I sold Dyrand for $1.2M, so focusing on it was, in hindsight, a good idea. (Though, had I shuttered Dyrand and focused on my eCommerce business, I might have done even better!)

What Are You Going To Sell?

When creating your online business, you need to decide what kind of business you are going to be in.

Are you going to offer a service of some kind (I own Groove Digital Marketing), sell information products, sell physical products, or build a software company?

In my case, I have thus far had success with services (Groove) and information products (Bright Ideas) because neither one of them requires a lot of start up capital. They do, however, require a high level of expertise, which makes these kind of businesses hard to start for people that don’t (yet) have a specialty of some kind.

In the table below is a very brief summary of what I feel are some of the main pros and cons that you should consider when selecting your business model. (I’ve purposely left software out because it’s so out of reach for most new entrepreneurs.)

Pros and Cons by Business Model
Service BusinesseCommerce StoreInformation Products
Scalable?NoYesYes
Profit MarginsLowVariesHigh
Requires specialized skills / experienceYesNoYes
Inventory NoYesNo
Requires product or service creationYesNoYes

My eCommerce Venture

One of the keys with any business is being able to acquire customers profitably. If you choose to sell on Amazon, you don’t have to spend money directly on customer acquisition. Instead, it comes out of the proceeds of the sale. Plus, Amazon will do the fulfillment for you.

A friend of mine, Spencer Haws is selling on Amazon and his business is growing very quickly. In his latest blog post, Spencer wrote how he sold over $60,000 worth of his products on Amazon in December 2015.

My venture doesn’t (yet) sell on Amazon. Instead, I’m using a very specific Facebook marketing strategy that I learned from Mike Cooch.

Mike is a very bright guy and he actually offers a course and a mastermind group that I am a part of, and it’s worth every penny. You can learn more about his course here (not an affiliate link). Unlike most gurus, Mike is walking his talk. His eCommerce venture is doing millions a year.

The Appeal of eCommerce in 2016

Since my days of selling fashion jewelry back in 2004, there have been some pretty significant changes in the landscape.

  1. Facebook has become the #1 B2C direct marketing platform in the world
  2. Thanks to the web, sourcing products from China has never been easier (in ’04 I had to fly there to find products)
  3. Amazon has become a huge marketplace for anyone to sell almost anything, without ever having to touch the product (Amazon warehouses, packs, and ships for you)
  4. Building an online store has never been easier (Shopify, and the like…)
  5. People are now very comfortable shopping online

In aggregate, these changes have made it insanely easy for anyone to launch their own online business.

In my case, I did some research on Amazon to find a product that met my checklist. I then purchased Click Funnels (affiliate link) to make it insanely easy to create a marketing funnel for the product(s) I’m testing.

As soon as the funnel was ready (Mike’s course will teach you EXACTLY how to do this), I used Ad Espresso (not affiliate link) to create my Facebook ad campaign. (Mike’s course will also teach you how to advertise on Facebook).

Less than an hour later, I’d made my first sale. From here on, it’s all about testing product offers, then optimizing my funnels and Facebook advertising campaigns.

And, as you’d guess, I have plenty of things to learn!

By the way, in my opinion, for most new entrepreneurs, selling physical products makes a LOT more sense than trying to selling information products, largely because anyone can source a physical product, whereas very few new entrepreneurs have the skills to create an information product. Plus, physical products are exponentially easier to sell because people can see exactly what they are buying.

What’s Next?

You probably aren’t going to see me writing a ton of blog posts here on BI about my eCommerce business in the near future, nor do I offer a training course of any kind. In fact, I may never offer one (hence my pointing you to Mike’s course).

Like Mike, I plan to grow this into a multi-million dollar business and suspect that I will have a blast doing it.

Along the way, you can expect me to share short updates on my Facebook page, so if keeping tabs on what I’m doing is of interest to you, you might want to go and like the Bright Ideas page if you haven’t done so already. If you have questions, please post them to the comments on my Facebook post.

I will likely share some additional insights with my subscriber list, so if you want that, just opt in using the link below.

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In an effort to make discussion about this post more social, I’ve moved comments onto Facebook. If you have a comment or question, please click the button below to be taken directly to the Facebook post.

 

How Shannon Hansen Built His Online Lead Generation Empire

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Shannon Hansen started his first business, a commercial sign company, at 21, and 12 years later, with a new baby at home, he decided he had to find a way to work from home and spend more time with his family.

In the 6 years that followed he and his family endured $250,000 of debt, one foreclosure, and numerous failures. At the age of 37 he found his life, marriage, and family on the brink of collapse. In late 2011, with the clock ticking and a bank account overdrawn by $5,000, Shannon found exactly what he needed. During a chance meeting with his now long time business partner, Shannon broke through and catapulted to success in a mere 60 days… 8 months later he had co-built his first 7 figure marketing campaign. Shannon has now co-owned/built multiple 8 figure marketing campaigns which have been running 24/7 ever since.

Listen to the Audio

Life After Selling

In this episode Shannon and I talk in detail about his transition from brick and mortar entrepreneur to online business owner. As you’ll hear in the interview, he was no overnight success. Instead, it took Shannon six years to figure out how to put the pieces together. Today, Shannon’s business is wildly successful and he’s earning more than ever before. Listen to the interview to hear how you can replicate Shannon’s business – without enduring 6 years of struggle along the way.

If you liked this episode, you might also enjoy:  Jason Swenk on Life After Selling Your Company – How to Regain Your Significance and Create a Profitable Online Business

If you liked this episode, you might also enjoy:
Rick Martinez on How to Create the Ultimate Lifestyle Business

Have a Comment?

In an effort to make discussion about this post more social, I’ve moved comments onto Facebook. If you have a comment or question, please click the button below to be taken directly to the Facebook post.

 

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