How LocalResponse.com Has Grown From “Failed Investment” to Over $10M in 36 Months

Kathy Leake

 

kathy-leake-interview_0

Kathy Leake has over 20 years experience in agency advertising. In 2007 she became an entrepreneur and started her first successful ad-tech company.

Kathy started her second company, Local Response, also in the ad-tech space in March 2011. LocalResponse has revenues of over $10 million and expects to double revenue this year. Kathy has a goal of starting multiple companies over the next 10+ years and maintaining a vested interest in each.

In this interview you will learn what the ad tech industry does, how Local Response is using commercial intent, how they collect data and how the brands they work with use it.  Kathy will also share how Local Response generates leads for themselves, and how they use email to open the door.

Listen now and you’ll hear Kathy and I talk about:

  • (03:00) Introduction
  • (05:20) Why did you start two ad-tech companies?
  • (07:30) How did you cross over from the services to technology side?
  • (12:00) How did you raise the funds to start your current company?
  • (16:00) What does your product do?
  • (20:00) How many people are on the team?
  • (21:00) What are the profit margins like in ad-tech?
  • (23:00) How do you generate leads?
  • (34:00) What does one of your first sales calls look like?
  • (39:00) What things need to be in place to have any type of a series A round for raising funds?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Kathy Leake

Kathy is currently the CEO and Co-Founder of LocalResponse, a company that helps marketers respond to real-time consumer intent. At LocalResponse she is responsible for positioning, go-to-market, revenue generation and general operations.

Prior to joining LocalResponse, Kathy was a Founder and Chief Revenue Officer at Media6Degrees, a Social Targeting company.  At Media6, Kathy developed the positioning, strategy and go-to-market blueprint for the company.  She successfully took Media6 to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years.

Kathy came to Media6 with 20 years of advertising experience having worked at multiple Omnicom and WPP agencies such as DDB Needham, Ogilvy & Mather, TBWA/Chiat Day, Agency.com and Red Sky Interactive. At these agencies Kathy held executive, business development and media positions.

Kathy is passionate about creating new methods of ad targeting and has been published in numerous articles for industry leading publications including Ad Age, Ad Week, eMarketer, CMO.com, MediaPost, Business Insider, Tech Crunch, GigaOM, Mobile Marketer, Venture Beat and Internet Retailer. Kathy was named Mobile Marketer’s Mobile Women to Watch in 2013 and 21 Most Powerful Women in Mobile by Business Insider 2012 and 28 Most Powerful Women in Mobile 2013 by Business Insider. Listed on Forbes as Top 11 Women Who Started Amazing Companies and both of her start-ups are listed in Forbes America’s Most Promising Companies 2013.

Join the Conversation

One of the things that I love most about hosting my podcast is participating in the conversations they provoke. Each week, I ask one question. This week, it is this: Question: What part of your business are you struggling with most? Please share your answer by clicking one of the social icons at the top or bottom of this post.

Ask Me a Question

If you have a question, comment, thought or concern, you can share it by clicking here. We’d love to hear from you.

Subscribe to the Bright Ideas Podcast

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Groove Digital Marketing Agency: Key Activities and Results for May 19th

, ,
groove-weekly-update-post-header

how to launch a marketing agency groove weekly header
Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback was very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Week of May 19th, 2014

During the past week, here’s a summary of what happened:

  1. Kiana got bigger
  2. We published 5 blog posts
  3. I gave our site a ‘make over’
  4. Created 8 more lead magnets

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

Kiana Got Bigger

Kids grow like weeds. Kiana’s body weight has increased by 13% in just two weeks. Wow!

Here’s a few pics of our little darling (yes, I know pics of Kiana has nothing to do with this post…but I just couldn’t help myself!)

kiana-faces

At the ripe “old” age of 23 days, Kiana has already been on a number of adventures; a train ride and boating among them. As you can see, she didn’t think too much of boating. Or maybe she just didn’t like the color of the life jacket?

kiana-boating

5 New Blog Posts

Here are this week’s posts:

Website Upgrade

As you may recall, when I fist launched Groove’s site, it looked very similar to a friend of mine’s because he’d sold me a copy of his basic look/feel. Given that the site got zero traffic back then, I wasn’t interested in spending days to design my site and write basic content.

Now that, thanks to our blogging, traffic has taken off, so I knew it was time to give the site the attention that it needed to better convey our message, as well as to look different than Robb’s site.

If you’d like to see the new look, head over and check it out.

New Lead Magnets

The more landing pages you have, the more leads you will capture, and in order to have more landing pages, I needed more eBooks to offer as leads. The following eBooks are now in the works:

  1. 10 Useless Things to Cut From Your Marketing
  2. Social Prospecting Workbook: How to Use Social Media to Find New Leads
  3. 6 Marketing Metrics Your Boss Actually Cares About
  4. An Introduction to Closed Loop Marketing
  5. 10 Step Website Redesign Checklist
  6. Attract Customers with Twitter
  7. Unlocking ROI Analytics
  8. Inbound Marketing Campaign Toolkit

All of these ebooks will each have a landing page of their own as well as be listed on our Resources page (not yet completed).

Traffic & Leads

Since my decision just over a month ago to begin actively blogging on Groove, the results have come very quickly. Below is a summary of the activity over the last week. As you can see, traffic was up 16% from the previous week and new leads were up 12%. Go team! 🙂

weekly-snapshot-may-26

 

Additional Resources

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

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How to Grow Your Agency’s Revenue From $100K to $300K with Alan Vitberg

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ALAN VITBERG FC

alan-vitberg-interview_0

Alan Vitberg rapidly grew his marketing agency from a $100K to a $300K firm.

He shares:

  • why he chose his specific niches
  • how he generates leads
  • his content marketing strategy
  • his LinkedIn strategies (and mistakes he made)

If you’re an independent marketing consultant who would like to build a team and really grow your agency, you will definitely want to listen to this podcast.

Listen now and you’ll hear Alan and I talk about:

  • (04:25) Introduction
  • (05:55) Overview of his firm and strategy
  • (07:55) Why did you pick CPAs?
  • (11:55) Please describe your content marketing strategy
  • (17:10) Please give me an example of a compelling TOFU offer for a CPA
  • (25:25) How do you promote your content?
  • (34:25) How should the solo operator start to build a team to deliver services?
  • (35:55) How do you go about building relationships with other partners?
  • (37:05) How did you land your first manufacturer as a client?
  • (39:15) How do you prioritize your time?

Resources Mentioned

  • avitberg@vitbergllc.com
  • GrabTrentsBonus.com

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Alan Vitberg

Alan Vitberg is owner of VitbergLLC, a marketing agency for B2B and professional services firms. He is a nationally recognized marketing executive, speaker, and author, specializing in helping clients grow their top line though design and execution of lead generation campaigns, “get found first” internet strategies, installation of inbound marketing programs, and laser focusing marketing budgets for more ROI.

Alan is one of the nation’s foremost experts on designing and building websites for lead generation, and is a specialist in content marketing and the use of social media for lead generation.

Prior to VitbergLLC, Alan was the award winning Chief Marketing Officer for a Top 100, mega regional CPA firm (The Bonadio Group). During his tenure, the firm grew from a $12 million/110 person company to a multi-disciplined, $43 million/6 location firm employing 350 people. In addition to branding, strategic, and tactical activities that helped secure a position as the market’s dominant leader for accounting and consulting services, he developed and installed one of the first inbound marketing programs in the nation for professional services firms.

Prior to Bonadio, Alan worked in both B2B and B2C environments, for firms including ALEON Corporation, and Young & Rubicam. His responsibilities included lead generation campaigns; sales support and collateral; brand building; niche building; and both traditional and e-based advertising, collateral, and public relations activities.

Join the Conversation

One of the things that I love most about hosting my podcast is participating in the conversations they provoke. Each week, I ask one question. This week, it is this: Question: What part of your business are you struggling with most? Please share your answer by clicking one of the social icons at the top or bottom of this post.

Ask Me a Question

If you have a question, comment, thought or concern, you can share it by clicking here. We’d love to hear from you.

Subscribe to the Bright Ideas Podcast

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How Bill Faeth Used Content Syndication to Grow His Blog Traffic to 40,000 Visitors a Month

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BILL FAETH FC

bill-faeth-interview_0

Listen in on this podcast as I interview serial entrepreneur extraordinaire Bill Faeth about how he grew traffic to his blog to 25,000 visitors/mo in the first year and 40,000 visitors/mo within two years. Bill shares his unique content syndication strategies, including how he discovers the exact places his buyer persona hangs out online.

He also shares the exact tools he uses to make the most from Twitter, and how he uses Twitter and LinkedIn to research his buyer.

This interview is a gold mine of information – I took two full pages of notes!

Listen now and you’ll hear Bill and I talk about:

  • (04:55) Introduction
  • (07:55) How much of your first year’s revenue came from personal relationships?
  • (14:25) How do you determine which are the most important KPIs are?
  • (20:55) How do you grow your blog to 35,000 visitors/mo within 2 years?
  • (23:55) How are you using Twitter to help promote your content?
  • (31:55) Please explain your content syndication strategy
  • (34:55) How do you get your content syndicated?
  • (40:55) How do you craft an email to get your content syndication?
  • (43:55) How do you build a list of places to syndicate?
  • (47:55) How did you use Twitter to research where your Buyer personas frequent?
  • (52:55) How are you creating this volume of content?
  • (60:55) What is brokermentor.com?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

Additional Resources

About Bill Faeth

A former golf professional, career entrepreneur, and CEO of Inbound Marketing Agents, Bill discovered inbound marketing in 2008 via HubSpot. He quickly became a convert to techniques that allowed him to grow his business faster than ever, while reducing his marketing spend and tracking ROI. Bill is a nationally-recognized expert on small business growth, entrepreneurship, and digital marketing.

Over the last 22 years Bill has successfully launched 21 startups in industries that include eCommerce, transportation, and even a nationwide glow-in-the-dark mini golf business.

Join the Conversation

One of the things that I love most about hosting my podcast is participating in the conversations they provoke. Each week, I ask one question. This week, it is this: Question: What part of your business are you struggling with most? Please share your answer by clicking one of the social icons at the top or bottom of this post.

Ask Me a Question

If you have a question, comment, thought or concern, you can share it by clicking here. We’d love to hear from you.

Subscribe to the Bright Ideas Podcast

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Groove Digital Marketing Agency: Key Activities and Results for Weeks of May 12th

, ,
groove-weekly-update-post-header

how to launch a marketing agency groove weekly header
Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback was very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Week of May 12th, 2014

During the past two weeks, here’s a summary of what happened:

  1. We landed a $3.2 billion dollar company as a new client!
  2. We published 6 blog posts
  3. I created a process to support the cold email lead generation that has been working so well for me
  4. Set up lead scoring and social monitoring in HubSpot
  5. Created a Wiki for our in-house training material

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

We Landed a $3.2B Client

I’m very happy to report that we had a very big win this week. Remember the referral that I wrote about in my last week’s update? On Wednesday, I received an email from them that started with….

Hello Trent, 

I am delighted to report that we are a go! We’d like to begin the project in June and I will be the point person on our side.  I will send the agreement to our legal department for review of terms and barring any modifications needed, will sign and return.

I’ve copied Sue to let her know where we are in the communication and [name withheld] of finance for guidance on invoicing and payment. Wendy, you’ll find the proposal and payment terms for Option One (non-retainer) attached.  

Now that is my kind of email!

The important take away from this is that this referral would have never happened had I not spent the last two years building my personal brand online by publishing post after post, after post. Luck did not play a role.

If you aren’t yet blogging consistently, see what you are missing?

5 New Blog Posts

This week is the first week that we’ve been publishing a post per day on Groove, and as you will see down in the traffic numbers, more blog posts = more traffic. Here are this week’s posts:

New Automated System to Support Cold Email Lead Generation

In last week’s report, I wrote about a new cold email system that I’ve been getting really incredible results from. There is a little bit of leg work needed (which you should outsource) to get the email addresses, but once you have them, you will be amazed by how well this works.

Unlike the instructions in the free cold email course I linked you to, I put on my “reporter” hat and contact companies to see if they would be interested in sharing their success story on my podcast, or in one of my posts.

Just watch this video to see how it all works.

I Set Up Lead Scoring in HubSpot

During one of this week’s calls with a client, I was asked if HubSpot did lead scoring. As I didn’t know the answer, as soon as the call was done, I looked into it and discovered that the functionality does indeed exist.

In the screenshot below is just a snippet of the scoring criteria that I created.

lead-scoring

Once the score of a lead hits certain thresholds, I then created a rule that adds them to one of three lists within HubSpot.

lead-scoring-lists

Next, I created a stream that allows me to monitor what each of these people are saying on social media. I check this stream each morning to see if there is any way that I can add value to the conversation. If there isn’t, I don’t do anything.

social-monitoring-stream

We Created an Internal Wiki

In my opinion, the only way to scale a service company without killing yourself is to have detailed checklists and processes for everything you do. In the video below, I share with you what our content manager looks like and how it’s tied directly to our wiki, which his housed in a membership site that only our team has access to.

Traffic & Leads

Since my decision just over a month ago to begin actively blogging on Groove, the results have come very quickly. Below is a summary of the activity over the last week. As you can see, traffic was unchanged from the previous week and new leads were up 13%.

trafficupdateMay19

Additional Resources

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please contact me.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

[xyz-ihs snippet=”BuildGroove”]

How to Use Marketing Automation to Immediately Boost Your Lifetime Customer Value

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DANIEL FAGGELLA FC

daniel-faggella-interview_0

Ever since Dan Faggella realized the potential of marketing automation, he hasn’t looked back. Dan and I discuss the many benefits of marketing automation, including the low-hanging fruit: the very quickly-realized increase in Customer Lifetime Value (CLV).

As you probably know, I’m a huge fan of marketing automation as well, which is why I why have used and recommended Infusionsoft for years. These days, I use HubSpot as well as Infusionsoft (I explain why I use both in the interview below; if you want a more detailed analysis check out my HubSpot vs Infusionsoft post). This is a must-listen if you’ve been thinking of implementing marketing automation in your business, or if you are already using it and want to see a bigger ROI.

Listen now and you’ll hear Dan and I talk about:

  • (03:15) Introduction
  • (04:06) How did you get into business with science of skill?
  • (08:15) Describe how you implemented marketing automation in your business
  • (12:05) How did you first discover marketing automation?
  • (14:15) What were some of your most valuable insights?
  • (17:15) How did you collect data from your users activity?
  • (23:15) Where is the low hanging fruit for marketing automation?
  • (27:05) What is the big red button problem?
  • (31:15) How are you collecting website data?
  • (36:15) What is wrong with collecting only name and email on initial opt in?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Daniel Faggella

Daniel Faggella is a recognized email marketing expert, entrepreneur, and speaker. Dan started his first business in his undergraduate years, and began with his second business while attending the University of Pennsylvania’s prestigious Master of Applied Positive Psychology program. His expertise lies in targeted marketing strategies and exceptional attention to maximizing the ROI from email.

Dan sold his first business at age 25 and moved from Rhode Island to Boston. Dan’s passion lies in helping startup and existing businesses use marketing automation technology to drastically increase their customer lifetime value (CLV) and drive business metrics that matter.

Dan’s expertise has been recognized not only by the many companies he’s helped directly, but by major media sites such as Direct Marketing News. He has been interviewed on popular shows such as MIXERGYGrowthHacker.tv, Entrepreneur’s Journey, and many others. He also speaks around the country on successful marketing strategy and business, including the eMarketing Association’s national conference, Bryant University, the Cambridge Innovation Center, and more.

Join the Conversation

One of the things that I love most about hosting my podcast is participating in the conversations they provoke. Each week, I ask one question. This week, it is this: Question: What part of your business are you struggling with most? Please share your answer by clicking one of the social icons at the top or bottom of this post.

Ask Me a Question

If you have a question, comment, thought or concern, you can share it by clicking here. We’d love to hear from you.

Subscribe to the Bright Ideas Podcast

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Sam Meers on How He Survived Unbelievable Adversity and Built a Thriving Ad Agency

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SAM MEERS FC

Sam Meers Interview

Sam Meers is the President and CEO of a very successful Integrated marketing communications agency that is 21 years old but nearly went broke in 2008. The number of adversities that he has dealt with is mind-boggling. In 1995 both his wife and son were diagnosed with cancer and he later lost both of them to the disease. In 2008, he nearly went broke and his agency shrunk down to 3 people.

How does someone get through this? What went on in his mind to pull through this adversity?

Tune in to learn the secrets of how he overcame these immense challenges. Sam will also share:

  • How content marketing is playing a role in his company.
  • How to develop an effective content strategy.
  • How to engage a prospective client in a conversation that makes you look like a genius that they realize they have to start working with you in order to connect with their clients in a meaningful way.

Listen now and you’ll hear Sam and I talk about:

  • (03:50) Introduction
  • (05:22) What type of client do you work with
  • (07:50) When and how did you start?
  • (11:05) Where did you first few clients come from?
  • (15:20) How did you manage to keep going after your wife and son died?
  • (25:50) When did content marketing start to play a role in your business?
  • (30:50) How did you bounce back from the bottom in 2008?
  • (38:50) What does a discovery conversation with a client look like
  • (46:50) Please explain the importance of having a strong media team
  • (52:50) Why did you start your podcast?
  • (55:50) Please tell us about one of your biggest mistakes?
  • (59:50) What advice would you give to CEO’s who want to embrace content marketing.

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Sam Meers

A strong proponent of advertising and digital strategy to build brands, Sam Meers has developed his marketing communications beliefs through experience. Founding Meers Advertising in 1993, he has witnessed the rapidly evolving integration of traditional and digital communications first-hand. Some of the companies with which the agency works include Assurant, Blue Cross and Blue Shield of Kansas City, Missouri Gas Energy, HCA Midwest Health System, United Way of Greater Kansas City, Children’s Mercy Hospitals and Clinics, the Kauffman Center for the Performing Arts, 3M, Lead Bank and the National World War I Museum.

Earlier this year, Meers Advertising was recognized by Inc. Magazine as the fastest growing company in Kansas City, Missouri, and the 649th fastest growing company in the nation. The company was also recognized by The Agency Post as the 33rd fastest growing advertising agency in the nation. The Downtown Council of Kansas City named Sam an Urban Hero for the work he and his company have done to revitalize the Urban Core of Kansas City.

Sam posts frequently to his blog and podcast, Smoke & Meers, on the ever-changing advertising and digital marketing scene. His agency has become known for helping clients build their brands, drive customer engagement and product sales.

Meers serves on the Kansas City Board of Governors of the American Association of Advertising Agencies, is a Helzberg Entrepreneurial Mentoring Program Fellow, Vice Chair of Member Engagement at the Central Exchange and is a long-time supporter of Children’s Mercy Hospitals and Clinics.

Join the Conversation

One of the things that I love most about hosting my podcast is participating in the conversations they provoke. Each week, I ask one question. This week, it is this: Question: What part of your business are you struggling with most? Please share your answer by clicking one of the social icons at the top or bottom of this post.

Ask Me a Question

If you have a question, comment, thought or concern, you can share it by clicking here. We’d love to hear from you.

Subscribe to the Bright Ideas Podcast

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How to Attract Retainer Clients Using LinkedIn with Tony Wright

,
Tony Wright

tony-wright-interview_0

Tony Wright is the CEO of WrightIMC, an integrated marketing agency that did $2.3 million in revenue last year and is on track to earn over $3 million in revenue this year. Want to learn how to get more retainer clients? 90% of WrightIMC’s revenue is retainer income.

Tony also shares his 4-step strategy for SEO, how he uses speaking gigs to land new clients, and why he spends 2 hours per day on LinkedIn.

Listen now and you’ll hear Tony and I talk about:

  • (03:10) Introduction
  • (05:10) What type of services are best for retainer?
  • (06:40) When do you start talking to clients about a retainer?
  • (11:10) What tools do use to track time spent by your team?
  • (13:10) What type of customer do you sell to?
  • (16:10) When did referrals start to play a major role?
  • (17:40) How do you get your speaking gigs?
  • (21:10) How do you use LinkedIn?
  • (29:10) How does content marketing play a role in lead generation?
  • (31:10) What does you first conversation with a prospective client look like?
  • (34:10) How did you get to write for INC magazine?
  • (37:10) What do you do for SEO for a client these days?
  • (41:55) Please expand on your syndication strategy
  • (44:10) How do you tag someone on facebook?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Tony Wright

TonyWright2

With more than 14 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online.

Wright is a search marketing geek and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. Wright serves as the driving force behind WrightIMC while also managing online media strategies, public relations and other interactive marketing projects for clients. He provides valuable input into creative, technical and strategic projects as well, ensuring that the strategic vision of all interactive marketing programs mesh with campaign goals.

Join the Conversation

One of the things that I love most about hosting my podcast is participating in the conversations they provoke. Each week, I ask one question. This week, it is this: Question: What part of your business are you struggling with most? Please share your answer by clicking one of the social icons at the top or bottom of this post.

Ask Me a Question

If you have a question, comment, thought or concern, you can share it by clicking here. We’d love to hear from you.

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How to Build a Big Agency in a Small Market with Paul Ten Haken

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Paul Ten Haken

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Paul Ten Haken is the CEO of Click Rain, a $3 million business located in South Dakota. Click Rain is a 25-person marketing agency that has been recognized for extraordinary levels of growth.

Learn how Click Rain attracted their very early customers and what has become the number one source of new business for them now.  Paul reveals some potential snags around partnerships and how to avoid them. Finally he explains the deliberate actions to take to build a positive company culture so you have less turnover, happier employees, happier clients, and more referrals.

Listen now and you’ll hear Paul and I talk about:

  • (03:45) Introduction
  • (05:15) Why did you start your company?
  • (06:45) How did you get started?
  • (09:30) What advice would you give to others considering partnerships?
  • (14:45) How did you attract your first 10 customers?
  • (16:45) How do you attract clients now?
  • (21:15) How do you attract and retain talent?
  • (23:45) How are you shaping your culture?
  • (26:45) When did you begin to consciously invest in your company culture?
  • (30:15) Tell us about your content marketing strategy
  • (35:15) Why did you bring on two more partners?

Resources Mentioned

  • Discover the tools we use to run our business and recommendations at GrabTrentsBonus.com

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

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About Paul Ten Haken

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Paul Ten Haken represents the personification of web and digital technology and its limitless potential. Since launching his digital marketing firm, Click Rain, in 2008, the company has made its way on to the Inc. 5000 list as one of America’s fastest growing companies. Paul was named as one of Entrepreneur Magazine’s Top Ten Emerging Entrepreneurs of 2011. He sits on numerous boards and committees and is a respected author, businessman, and member of the community. He credits his spirituality for much of what he defines as success. He and his wife Jill have three outstanding kids and reside in Sioux Falls, SD.

Join the Conversation

One of the things that I love most about hosting my podcast is participating in the conversations they provoke. Each week, I ask one question. This week, it is this: Question: What part of your business are you struggling with most? Please share your answer by clicking one of the social icons at the top or bottom of this post.

Ask Me a Question

If you have a question, comment, thought or concern, you can share it by clicking here. We’d love to hear from you.

Subscribe to the Bright Ideas Podcast

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Scratchpad for Week of May 11 2015

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Welcome to my scratchpad for the week of May 11, 2015.

Here’s what you’ll find this week:

  • Is Not Using a Social Media Management Platform Killing Your Social Engagement?
  • Advertising Insights: Video Influence, Mobile Video, and Mother’s Day
  • 7 Ways to Improve Your Social Media Engagement

Read more